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Posts Tagged ‘success’

How to Launch Your Start-Up While Keeping Your Day Job

Wednesday, January 27th, 2010

For most entrepreneurs, the ideal way of starting a small business would be to free yourself up from every other venture, problem, time consuming effort and obligation and throw yourself into starting a small business every waking moment. This isn’t an ideal world. Few of us can afford the luxury of setting everything else aside to devote all our time and efforts, as well as capital to starting a small business.

Some of us have the itch to become an entrepreneur but have to “keep our day jobs” while we give this starting a small business idea a go. It may well be, in fact, that starting a small business part-time is the most common entrepreneurial process.

Part of succeeding at starting a small business, if you have to do so part-time, is to know your schedule and your time limitations and choose a business concept that you enjoy, have some training or expertise in and can be accomplished around your work schedule. The other alternative is to change your work schedule either with your current employer or choose an alternative employer. Starting a small business takes effort and focus as well as time.

It may be that your current job is not only time consuming but also the type of work that requires a great deal of energy, a great deal of concentration, a very regimented schedule and perhaps the responsibility that tends to have you taking your work home with you either actually or mentally. This sort of work style doesn’t lend itself well to starting a small business part-time.

Let’s look at an example of a journalist who has a successful writing and editing business from her home office. When she decided she was interested in starting a small business she had been working for many years in newspaper management. Her executive responsibilities required 70 and 80 hour work weeks and even then she took work home.

After many years of this she began to think more and more about her dream of starting a small writing business. The calling became too strong to ignore. But how was she to even think of starting a small business when she had little time, energy or focus left in her busy work week? Besides, she had to work to keep the roof over her head.

What she did to determine if starting a small business was even possible, was to sit down and begin writing her business plan along with examining her budget, deciding where she could eliminate some non-essential expenses in her life, and what she absolutely had to have to live on. She then looked for, and found, a job that not only brought in enough money to live on but freed up a lot of her daytime work week hours as well as her mental focus. She took a customer service job in a call center.

Starting a small business was going to be possible with this job where it had not been with her newspaper career for a number of reasons. It required considerably less mental acumen, it didn’t require that she take her work home with her, it was easy, the hours were flexible (she worked 3 pm to midnight Thursday through Sunday) and the dress code was highly casual. She could work all day starting her small business and then don her jeans and go into the call center in the evening. Now she’s quit that call center job and her dream of starting a small business has been fulfilled. Her business is thriving and she works at it full time.

Launching a start-up requires adaptability and sacrifice but the potential rewards include a powerful sense of accomplishment, financial success and the freedom that comes with being your own boss. Succeeding as an entrepreneur is more than worth the hard work.

True Religion Jeans- An Entrepreneurial Success Story

Monday, November 16th, 2009

Jeff Lubell, founder of True Religion jeans, enjoyed a 25 year career in the textile industry before he decided to pursue his dream. After committing to pursue his dream, the first action he took was to approach industry leaders like Mickey Drexler, who was then at the Gap, to seek financial backing. He couldn’t find private investment capital but he did find a jean’s manufacturer to partner with to get his business off the ground. What was unusual and notable about this success story is that he didn’t even have a prototype at the time.

The big picture concept was to create a unique line of jeans with colored stitching and lowered pockets in a plethora of styles. 14,000 pairs were produced before one was sold. Start-up gurus will preach that this method is backwards to what is typically accepted within the apparel business model. Ethos 360 echoes this sentiment- make a sample line, go to market, get orders and ship your production.

Next chapter of the story. Jeff made sales calls on the upscale hip purveyors of denim located in Los Angeles. The young fashionista working the “jeans bar” at Fred Segal on Melrose rejected him. After two hours he finally wore down the manager who accepted 24 pairs. Back in a month, Jeff discovered that only two pairs were sold. Was his dream crushed? Did he stop executing his business strategy? Heck no!

Then the “light bulb” moment hit. He walked the staff out to his car and GAVE them the jeans to wear. Customers loved the jeans the staff was wearing so much they asked where they could buy a pair. “Right here”, they said. The jeans flew off the shelves and the rest is history.