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Posts Tagged ‘entrepreneurs’

11 Surefire Ways To Make Your Start-Up Fail

Monday, January 18th, 2010

I stumbled on this post by written by Jacek Grebski of F3FundIt and wanted to share it with our clients. Great stuff!

Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them.

1. Have a poorly defined value proposition. Having a poorly defined value proposition will cause you headache after headache when looking at and presenting your business model. You have to know who you are targeting, what you’re offering and why they would want to use your product or service. Who is your customer?

2. Setting unrealistic objectives in your development and deployment pipeline. No matter what you think you will not underpin the world in a year, you will not have income of €20.000.000 in year one, and you will be greatly disappointed.

3. Focusing on the bottom line instead of on the service / product you offer your customers. Your customers are your lifeblood, if they are unhappy your bottom line will suffer, if they are happy, they’ll be repeat buyers, and even help market your product. Simple as that.

4. Involving yourself and your business in ethically questionable practices. Unsavory marketing practices, overly creative accounting are just some of the things that will in the end ruin your business, don’t do them.

5. Developing a product without adequately deploying resources to market it effectively. Sure, you may have a product that could cure cancer, end world hunger, and fly humans to the moon, but if no one knows about it, no one will use it. Market it, and market it effectively.

6. Going on a spending spree. Meaning, poor cash management. You may have €250.000 that you received in the form of F3 (Friends Family Fools) Capital and you think it’s great so you pay a premium for services that could otherwise be outsourced, delivered in a more cost effective way, and get everyone a brand new Mac Pro to write e-mails on. Not a good idea.

7. Launching too early or too late. Timing is everything, think about the market, the economy, the sector you’re in, where is it now, where will it be in 3 months, 6, a year or two. You don’t have to change the world today, and launching today may lead to failure.

8. Flying solo. Think you can do everything yourself? You can’t. Involve others. Even if you’ve decided to start alone, bring in friends, talk to your network, and see if people will help you out. You don’t have to give them an equity stake in the beginning see how you work together. If you work well, ask them if they’d like to come on board.

9. Forgetting about scalability. Good ideas scale well, multi-million ideas scale at their core. How big can your product realistically get? Who is your customer, and how can fast can you grow without compromising service.

10. Secrets are no fun. Talk, and share your idea with people you trust, friends, family, colleagues, these people are inevitable to the success of your business, you don’t know everything, and collaboration can more often than not fix problems before they arise.

11. Doubting your idea early on. Doubt is natural, you will have ups and downs, this is completely natural, but if you doubt your idea within the first month, or three of your start-up career. Chances are you’ll become disheartened quite early on and quit. Save yourself the trouble and thoroughly analyze your concept before taking the plunge.

A friendly message from the people at F3FundIt, and with that. Good Luck!

Original blog post written by Jacek Grebski and found here.

badidea

Obama Ramping Up To Help Small Business In 2010

Sunday, January 10th, 2010

There are approximately 25.8 million businesses in the United States and over 99 percent of all employers are small businesses, according to the U.S. Small Business Administration. Barack Obama and Joe Biden will help small businesses by cutting health care costs, improving access to capital and investing in innovation and development.

Lower Health Care Costs with a New Small Business Health Tax Credit: Barack Obama and Joe Biden understand that the skyrocketing cost of healthcare poses a serious competitive threat to America’s small businesses. Small businesses are the drivers of job growth in our economy, creating, on average, more than two thirds of net new jobs each year. Yet small business owners face unique challenges in providing health care to their employees, including higher administrative costs, lower bargaining power, greater price volatility and fewer pooling options. Barack Obama and Joe Biden will reduce the burden on small businesses in our economy by offering a new Small Business Health Tax Credit to help small businesses provide quality health care to their employees. The Obama Small Business Health Tax Credit will provide a refundable credit of up to 50 percent on premiums paid by small businesses on behalf of their employees.

Obama’s Small Business Health Tax Credit will work alongside other aspects of his health care plan to lower costs and improve competitiveness for America’s small businesses, including:

  • Access to a Low-cost National Health Exchange: The Obama health care plan will provide small businesses with new opportunities to buy low-cost, high quality health plans for their employees through a national exchange similar that will allow small businesses to get the same benefits of spreading risk and administrative costs over a large pool that larger businesses currently enjoy.
  • Reduced Volatility and Lower Costs by Reimbursing Catastrophic Costs: The Obama plan will reimburse employer health plans for a portion of the catastrophic costs they incur above a threshold if they guarantee such savings are used to reduce the cost of workers’ premiums. This reimbursement (often called reinsurance) is particularly important for small business plans, which can be overwhelmed by the costs of catastrophic expenditures for even a single employee.
  • Investment in Cost Reduction and Quality Improvement Strategies: The Obama plan will aggressively lower health costs by facilitating broad adoption of standards-based electronic health information systems, and other value-increasing innovations improving chronic care management, and increasing insurance market competition.

Provide Zero Capital Gains and Other Tax Relief for Small Businesses and Start-ups: Barack Obama believes that we need to reduce burdens on small business owners, many of whom are struggling to succeed as health care and energy costs continue to skyrocket. Barack Obama and Joe Biden will eliminate all capital gains taxes on small and start-up businesses to encourage innovation and job creation. Obama and Biden will support small business owners by providing a $500 “Making Work Pay” tax credit to almost every worker in America. Self-employed small business owners pay both the employee and the employer side of the payroll tax, and this measure will reduce the burdens of this double taxation.

Expand Loan Programs for Small Businesses: Access to capital is a top concern among small business owners. Barack Obama cosponsored the bipartisan Small Business Lending Reauthorization and Improvements Act. This bill expands the Small Business Administration’s loan and micro-loan programs which provide start-up and long-term financing that small firms cannot receive through normal channels. Obama and Biden will work to help more entrepreneurs get loans, expand the network of lenders, and simplify the loan approval process.

Support Innovation and High-Tech Job Creation: Barack Obama believes we need to double federalfunding for basic research, diversify energy sources, expand the deployment of broadband technology, and make the research and development tax credit permanent so that businesses can invest in innovation and create high-paying, secure jobs.

Create a National Network of Public-Private Business Incubators: Barack Obama and Joe Biden will support entrepreneurship and spur job growth by creating a national network of public-private business incubators. Business incubators facilitate the critical work of entrepreneurs in creating start-up companies. They offer help designing business plans, provide physical space, identify and address problems affecting all small businesses within a given community, and give advice on a wide range of business practices, including reducing overhead costs. Business incubators will engage the expertise and resources of local institutions of higher education and successful private sector businesses to help ensure that small businesses have both a strong plan and the resources for long-term success. Obama and Biden will invest $250 million per year to increase the number and size of incubators in disadvantaged communities throughout the country.

Invest in Women-Owned Small Businesses: Women are majority owners of more than 28 percent of U.S. businesses, but lead less than 4 percent of venture capital-backed firms. Women business owners are more likely than white male business owners to have their loan applications denied. Barack Obama and Joe Biden encourage investment in women-owned businesses, providing more support to women business owners and reducing discrimination in lending. To create greater opportunities for women business owners who would like to do business with the federal government, Obama and Biden will implement the Women Owned Business contracting program that was signed into law by President Bill Clinton, but has yet to be implemented by the Bush Administration.

Increasing Minority Access to Capital: Access to venture capital is critically important to the development of minority-owned businesses. Yet there has been a growing gap between the amounts of venture capital available to minority-owned small businesses compared to other small businesses. Less than 1 percent of the $250 billion in venture capital dollars invested annually nationwide has been directed to the country’s 4.4 million minority business owners. And in recent years, there has been a significant decline in the share of Small Business Investment Company financings that have gone to minority-owned and women-owned businesses. In order to increase their size, capacity, and ability to do business with the federal government, and to compete in the open market, minority firms need greater access to venture capital investment, as well as greater access to business loans. Barack Obama and Joe Biden will strengthen Small Business Administration programs that provide capital to minority-owned businesses, support outreach programs that help minority business owners apply for loans, and work to encourage the growth and capacity of minority firms.

Promote Small Business Ownership in the Communications Industry: Barack Obama joined Senator John Kerry (D-MA) in calling on the Federal Communications Commission (FCC) to immediately address the issues of minority, women and small business media ownership before taking up a second review of wider media ownership rules. Obama has continued that fight by urging the FCC to establish an independent panel on minority and small business media ownership. As president, Obama will support efforts to achieve diverse media ownership, particularly in an era of increased media concentration.

Support Local Businesses Affected by Hurricane Katrina: In the wake of Hurricane Katrina, Barack Obama introduced the Hurricane Katrina Recovery Act to rebuild the Gulf Coast. This bill included language to increase the government-wide goal for procurement contracts awarded to small businesses owned and controlled by socially and economically disadvantaged individuals for recovery and reconstruction activities related to Hurricane Katrina. Obama also established a government-wide goal for procurement contracts awarded to local businesses in Katrina-affected areas of 30 percent of that total value for 2006 and 2007.

Provide Emergency Relief: Barack Obama supported legislation to provide emergency relief to small businesses affected by a significant increase in the price of heating oil, natural gas, propane, or kerosene. This bill authorized the Small Business Administration to make disaster loans to assist small businesses that have suffered or are likely to suffer substantial economic injury as the result of a significant increase in the price of heating fuel.

Support Rural Small Businesses: Barack Obama and Joe Biden will support entrepreneurship and spur job growth by establishing a small business and micro-enterprise initiative for rural America. The program will provide training and technical assistance for rural small business, and provide a 20 percent tax credit on up to $50,000 of investment in small owner-operated businesses. This initiative will put the full support of the nation’s economic policies behind rural entrepreneurship.

Promote Digital Inclusion: The lack of affordable, high-speed Internet access in rural, urban, and minority communities has created a digital divide between those who have access to the Internet and those who do not. This severely limits the growth potential of many urban and rural companies. Approximately only one-third of rural areas and half of urban areas have high-speed Internet at home or work. The areas affected by Hurricane Katrina have particularly suffered due to a lack of IT infrastructure. Barack Obama and Joe Biden believe we can get true broadband to every community in America through a combination of reform of the Universal Service Fund, better use of the nation’s wireless spectrum, promotion of next-generation technologies, and new tax and loan incentives. As a key step to achieving full broadband access, Obama believes the Federal Communications Commission should provide an accurate map of broadband availability using a true definition of broadband instead of the current 200 kbs standard and an assessment of obstacles to fuller broadband penetration.

How Do I Prevent My Small Business From Failing?

Tuesday, December 29th, 2009

Why is my business failing? Thousands of businessmen and women have asked the same question at one time or another, especially during the early days of their businesses. To be sure, the marketplace is a high-tech jungle where only the fittest survives.

The bottom line reason your business is failing is that you are not selling enough of your product (goods or services) to cover your operating expenses and make a profit. But the problem is not with the product, it is with the elements that make the product what it is. What are those elements?

  • Do you have the right product for your target customers? Obviously if you don’t they will not buy it, at least not in the quantity that will make you a profit. Choose a product that already has a demand, but emphasize a unique benefit of the product that your competitors are not. It should be a product that is consumable, so that your customers will come back to buy more.
  • Is your product quality and durability comparable to your competitors? The quality of your product is the primary element to which all the other elements are anchored. If you do everything right but have a bad product you will not have repeat customers. Majority of your customers will be one-time customers, and the bad news about your business will spread like a virus.
  • Is your product easy to use or consume? Customers are irritated when they spend their hard-earn money on an item, but cannot get it to work. Next time when they go out shopping they will choose an item that they won’t need the brain of a biochemist to get it to work. Choose products that are customer friendly.
  • Is the price of your product competitive? If a customer can buy your product at half the price from your competitor two block down the street, why would he buy your product? Look around and do some comparison shopping to check on your competitors prices and adjust your price accordingly.
  • What is the platform from which you sell your product? Do you sell your product on the Internet or in a brick and mortar store? If you sell on the Internet, is your website or blog pleasant to the eyes, easy to read and navigate? Being mindful that if a visitor to your website is not able to solve a problem he encounters on your website in 3 seconds you’ve lost him.
  • If you sell in a brick and mortar store, does the layout of the store give customers easy access to your product? Are the price tags conveniently displayed to avoid having the customer to ask for the price of each item? Are your salespeople informed about the product enough to answer customers questions? Your aim is to give your customers a pleasant experience in the store to make them want to come back again.
  • Once you set up your website with quality content and products, nobody will know that you exist until you advertise it. How much it will cost to do so will depend on the type of ad, and the competition in your line of business. You may choose to submit your website to the major search engines like Google, Yahoo and MSN or Bing, and wait for months to have your website pages indexed, or buy ‘pay per click’ (PPC) ads that will send visitors to your website within 24 hours of signing up.
  • You will need to know about keywords and their placement on your website. When a visitor goes to the Internet for information, s/he types in a word or phrase. The search engine checks through its indexed web pages for websites and blogs with keywords or key-phrases that match the visitor’s query, and present them in order of relevance. Search engines are scrupulous in their selection, because if they provide the wrong information they will lose the visitor, and that is bad business.
  • Advertising a brick and mortar store normally involves running ads in the local newspapers or on TV. Since this can be expensive, you may want to set up a website or blog and encourage your customers to go there for discount prices and information about your product.
  • When you attract customers to your website or store, and they buy your products, the next step is turn them into repeat customers. Ask for their names and email or postal addresses. Because this information is valuable to your customers, offer something for it. Give them a discount or a coupon in exchange for their personal information.

You can stop your business from failing by selling more of your product to satisfied customers who will buy from you again and again because you sell the right product, high quality product, easy to use and at competitive price; because they know where to find you from the weekly information you provide them by email, letters, on your website or blog about new products, discounts and coupons. Shall we get to work now?

By Ben Aidoo

How To Shop For Business Plan Writing And Small Business Consultants

Monday, December 21st, 2009

Small business consulting and business plan writing is a very personal endeavor between the entrepreneur and the company they are working with. It can quickly prove frustrating for an entrepreneur perusing the internet looking for a reputable company that will make a good fit. Hundreds, if not thousands, of small business service providers promote their experience, reputation and methodologies to make working with them as enticing as possible.

How do you know the company you choose is the right one? How do you know the company is going to deliver on their promises? How do you, as a small business entrepreneur, find peace of mind? While anyone can create a fancy website, receive an “A” rating with the Better Business Bureau (at least for a few months) and put up a couple of testimonials  only the BEST companies who consistently produce high quality deliverables, coupled with excellent customer service, survive and thrive long term. The “fly by night companies” quickly develop a bad reputation and exit the small business planning market segment.

We recommend checking out the prospective companies BBB record, how long have they been in business, are the testimonials on their site of “real” companies, and follow your instincts during the initial consultation. Does your first contact with a company get you an aggressive sales pitch or a consultant who listens to you, asks questions and addresses your specific needs? Does the person you’re speaking with have experience being in your shoes or working with entrepreneurs who have been in your situation? Or are they just trying to make a sale? Remember to follow your gut because you’ll be spending quite a bit of time with the employees of the company you choose. Make sure you do your research first and ask ALL your questions before committing.

Successfully working with a small business consultant and/or business planning company is an intimate process where expectations need to be addressed at the onset and the parties involved MUST be able to communicate effectively. Based upon our personal experience not every potential client is a good fit for us or vice versa. We have a corporate philosophy and process we adhere to. Potential clients must work within our process for the best possible outcome for us and them. We don’t attempt to put a round peg into a square hole. It just doesn’t work.

If a potential client isn’t a good fit for Ethos 360, we recommend other small business consulting and business planning service providers we know that have strong reputations within our industry and are well established along with having solid track records of delivering high quality services and products. We have nothing to gain from these referrals besides the peace of mind knowing that the entrepreneur will be in good hands as they continue their search for the company that’s the “right fit”. This ultimately saves the entrepreneur time and money along with avoiding the potentially business killing mistake of working with the wrong company.

Below is a list of companies we recommend to entrepreneurs who don’t fit into our wheelhouse. Some focus on one aspect, such as small business consulting or business planning, while others combine these services, along with additional complimentary ones like capital raising and investor relations. Some even offer investment banking and high level institutional investor introductions.

In no particular order:

Growthink- www.growthink.com

Butler Consultants LLC- www.financial-projections.com

Capital West Advisors- www.capitalwestadvisors.com

Cayenne Consulting- www.caycon.com

Venture Archetypes- www.venturearchetypes.com

The Best Business Plan Co.- www.thebestbusinessplan.com

International Business Partners- www.ibpconsultants.com

FundingUniverse Fueling Entrepreneurism With Their CrowdPitch Events

Friday, December 18th, 2009

On December 16th Ethos 360 attended FundingUniverse’s CrowdPitch Event located at the NedSpace facility in Portland, Oregon.  CrowdPitch brings entrepreneurs, innovators, mentors, support providers, and investors together in an informal and energetic setting. Five local entrepreneurs had four minutes to pitch their company to both a panel of experts and a live audience, followed immediately by a three minute Question and Answer session with the panel. The panel was made up of investors and other area professionals who have deep roots in the local entrepreneurial community.

The attendees and the panel help the entrepreneurs refine their pitch or business model with real world feedback. Worksheets are provided to those in attendance to rate and critique each company that’s presenting along with “monopoly cash” to make an “investment” in the company or companies they feel are the strongest. After all of the presentations, two winning presenters will be announced based on the amount of “monopoly cash” that is “invested” (one by the panel of expert investors and the other by the audience).

Did I mention these events are FREE to attend and present at?

FundingUniverse (www.fundinguniverse.com) is a top-notch organization that connects entrepreneurs and investors along with providing entrepreneurs the tools and resources to become fundable.  They are leading the way with their very well organized effort to entrench their CrowdPitch events in major national markets and to help fuel entrepreneurial growth at a grassroots level. They are giving back in a BIG way.

Kudos to Alex Lawrence, partner at FundingUniverse, who we had the good fortune and pleasure to meet.  Alex brought an amazing level of energy, passion and levity to what can often times be a very stressful moment in an entrepreneur’s development.  Below is an excellent news story about CrowdPitch along with an interview with Alex.

In addition, Ethos 360 wants to thank the following sponsors involved with making FundingUniverse’s Portland CrowdPitch Event a resounding success.

Stoel Rives- www.stoel.com
NOWAdvisors- www.nowadvisors.com
SEO.com- www.seo.com
NewsWire- www.newswire.net
Jive- www.getjive.com
NedSpace- www.nedspace.com