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How to Launch Your Start-Up While Keeping Your Day Job

January 27th, 2010

For most entrepreneurs, the ideal way of starting a small business would be to free yourself up from every other venture, problem, time consuming effort and obligation and throw yourself into starting a small business every waking moment. This isn’t an ideal world. Few of us can afford the luxury of setting everything else aside to devote all our time and efforts, as well as capital to starting a small business.

Some of us have the itch to become an entrepreneur but have to “keep our day jobs” while we give this starting a small business idea a go. It may well be, in fact, that starting a small business part-time is the most common entrepreneurial process.

Part of succeeding at starting a small business, if you have to do so part-time, is to know your schedule and your time limitations and choose a business concept that you enjoy, have some training or expertise in and can be accomplished around your work schedule. The other alternative is to change your work schedule either with your current employer or choose an alternative employer. Starting a small business takes effort and focus as well as time.

It may be that your current job is not only time consuming but also the type of work that requires a great deal of energy, a great deal of concentration, a very regimented schedule and perhaps the responsibility that tends to have you taking your work home with you either actually or mentally. This sort of work style doesn’t lend itself well to starting a small business part-time.

Let’s look at an example of a journalist who has a successful writing and editing business from her home office. When she decided she was interested in starting a small business she had been working for many years in newspaper management. Her executive responsibilities required 70 and 80 hour work weeks and even then she took work home.

After many years of this she began to think more and more about her dream of starting a small writing business. The calling became too strong to ignore. But how was she to even think of starting a small business when she had little time, energy or focus left in her busy work week? Besides, she had to work to keep the roof over her head.

What she did to determine if starting a small business was even possible, was to sit down and begin writing her business plan along with examining her budget, deciding where she could eliminate some non-essential expenses in her life, and what she absolutely had to have to live on. She then looked for, and found, a job that not only brought in enough money to live on but freed up a lot of her daytime work week hours as well as her mental focus. She took a customer service job in a call center.

Starting a small business was going to be possible with this job where it had not been with her newspaper career for a number of reasons. It required considerably less mental acumen, it didn’t require that she take her work home with her, it was easy, the hours were flexible (she worked 3 pm to midnight Thursday through Sunday) and the dress code was highly casual. She could work all day starting her small business and then don her jeans and go into the call center in the evening. Now she’s quit that call center job and her dream of starting a small business has been fulfilled. Her business is thriving and she works at it full time.

Launching a start-up requires adaptability and sacrifice but the potential rewards include a powerful sense of accomplishment, financial success and the freedom that comes with being your own boss. Succeeding as an entrepreneur is more than worth the hard work.

Ethos 360 Selected For BBB Commercials On FOX

January 21st, 2010

Ethos 360 is pleased and proud to announce the commercial spot it received through the Better Business Bureau’s Television Campaign, which was launched on Monday January 18th, 2010. The 30-second commercial aired on the FOX Network, highlighting BBB accredited businesses with perfect track record ratings. Since its commencement, Ethos 360 has strived to create positive change for local and nationwide businesses by offering entrepreneurs a suite of complimentary services including small business coaching, capital raising and business plan consulting services. The commercial has since been aired 18 times and is featured on our website here and here. Ethos 360 is fueling entrepreneurism!

11 Surefire Ways To Make Your Start-Up Fail

January 18th, 2010

I stumbled on this post by written by Jacek Grebski of F3FundIt and wanted to share it with our clients. Great stuff!

Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them.

1. Have a poorly defined value proposition. Having a poorly defined value proposition will cause you headache after headache when looking at and presenting your business model. You have to know who you are targeting, what you’re offering and why they would want to use your product or service. Who is your customer?

2. Setting unrealistic objectives in your development and deployment pipeline. No matter what you think you will not underpin the world in a year, you will not have income of €20.000.000 in year one, and you will be greatly disappointed.

3. Focusing on the bottom line instead of on the service / product you offer your customers. Your customers are your lifeblood, if they are unhappy your bottom line will suffer, if they are happy, they’ll be repeat buyers, and even help market your product. Simple as that.

4. Involving yourself and your business in ethically questionable practices. Unsavory marketing practices, overly creative accounting are just some of the things that will in the end ruin your business, don’t do them.

5. Developing a product without adequately deploying resources to market it effectively. Sure, you may have a product that could cure cancer, end world hunger, and fly humans to the moon, but if no one knows about it, no one will use it. Market it, and market it effectively.

6. Going on a spending spree. Meaning, poor cash management. You may have €250.000 that you received in the form of F3 (Friends Family Fools) Capital and you think it’s great so you pay a premium for services that could otherwise be outsourced, delivered in a more cost effective way, and get everyone a brand new Mac Pro to write e-mails on. Not a good idea.

7. Launching too early or too late. Timing is everything, think about the market, the economy, the sector you’re in, where is it now, where will it be in 3 months, 6, a year or two. You don’t have to change the world today, and launching today may lead to failure.

8. Flying solo. Think you can do everything yourself? You can’t. Involve others. Even if you’ve decided to start alone, bring in friends, talk to your network, and see if people will help you out. You don’t have to give them an equity stake in the beginning see how you work together. If you work well, ask them if they’d like to come on board.

9. Forgetting about scalability. Good ideas scale well, multi-million ideas scale at their core. How big can your product realistically get? Who is your customer, and how can fast can you grow without compromising service.

10. Secrets are no fun. Talk, and share your idea with people you trust, friends, family, colleagues, these people are inevitable to the success of your business, you don’t know everything, and collaboration can more often than not fix problems before they arise.

11. Doubting your idea early on. Doubt is natural, you will have ups and downs, this is completely natural, but if you doubt your idea within the first month, or three of your start-up career. Chances are you’ll become disheartened quite early on and quit. Save yourself the trouble and thoroughly analyze your concept before taking the plunge.

A friendly message from the people at F3FundIt, and with that. Good Luck!

Original blog post written by Jacek Grebski and found here.

badidea

Obama Ramping Up To Help Small Business In 2010

January 10th, 2010

There are approximately 25.8 million businesses in the United States and over 99 percent of all employers are small businesses, according to the U.S. Small Business Administration. Barack Obama and Joe Biden will help small businesses by cutting health care costs, improving access to capital and investing in innovation and development.

Lower Health Care Costs with a New Small Business Health Tax Credit: Barack Obama and Joe Biden understand that the skyrocketing cost of healthcare poses a serious competitive threat to America’s small businesses. Small businesses are the drivers of job growth in our economy, creating, on average, more than two thirds of net new jobs each year. Yet small business owners face unique challenges in providing health care to their employees, including higher administrative costs, lower bargaining power, greater price volatility and fewer pooling options. Barack Obama and Joe Biden will reduce the burden on small businesses in our economy by offering a new Small Business Health Tax Credit to help small businesses provide quality health care to their employees. The Obama Small Business Health Tax Credit will provide a refundable credit of up to 50 percent on premiums paid by small businesses on behalf of their employees.

Obama’s Small Business Health Tax Credit will work alongside other aspects of his health care plan to lower costs and improve competitiveness for America’s small businesses, including:

  • Access to a Low-cost National Health Exchange: The Obama health care plan will provide small businesses with new opportunities to buy low-cost, high quality health plans for their employees through a national exchange similar that will allow small businesses to get the same benefits of spreading risk and administrative costs over a large pool that larger businesses currently enjoy.
  • Reduced Volatility and Lower Costs by Reimbursing Catastrophic Costs: The Obama plan will reimburse employer health plans for a portion of the catastrophic costs they incur above a threshold if they guarantee such savings are used to reduce the cost of workers’ premiums. This reimbursement (often called reinsurance) is particularly important for small business plans, which can be overwhelmed by the costs of catastrophic expenditures for even a single employee.
  • Investment in Cost Reduction and Quality Improvement Strategies: The Obama plan will aggressively lower health costs by facilitating broad adoption of standards-based electronic health information systems, and other value-increasing innovations improving chronic care management, and increasing insurance market competition.

Provide Zero Capital Gains and Other Tax Relief for Small Businesses and Start-ups: Barack Obama believes that we need to reduce burdens on small business owners, many of whom are struggling to succeed as health care and energy costs continue to skyrocket. Barack Obama and Joe Biden will eliminate all capital gains taxes on small and start-up businesses to encourage innovation and job creation. Obama and Biden will support small business owners by providing a $500 “Making Work Pay” tax credit to almost every worker in America. Self-employed small business owners pay both the employee and the employer side of the payroll tax, and this measure will reduce the burdens of this double taxation.

Expand Loan Programs for Small Businesses: Access to capital is a top concern among small business owners. Barack Obama cosponsored the bipartisan Small Business Lending Reauthorization and Improvements Act. This bill expands the Small Business Administration’s loan and micro-loan programs which provide start-up and long-term financing that small firms cannot receive through normal channels. Obama and Biden will work to help more entrepreneurs get loans, expand the network of lenders, and simplify the loan approval process.

Support Innovation and High-Tech Job Creation: Barack Obama believes we need to double federalfunding for basic research, diversify energy sources, expand the deployment of broadband technology, and make the research and development tax credit permanent so that businesses can invest in innovation and create high-paying, secure jobs.

Create a National Network of Public-Private Business Incubators: Barack Obama and Joe Biden will support entrepreneurship and spur job growth by creating a national network of public-private business incubators. Business incubators facilitate the critical work of entrepreneurs in creating start-up companies. They offer help designing business plans, provide physical space, identify and address problems affecting all small businesses within a given community, and give advice on a wide range of business practices, including reducing overhead costs. Business incubators will engage the expertise and resources of local institutions of higher education and successful private sector businesses to help ensure that small businesses have both a strong plan and the resources for long-term success. Obama and Biden will invest $250 million per year to increase the number and size of incubators in disadvantaged communities throughout the country.

Invest in Women-Owned Small Businesses: Women are majority owners of more than 28 percent of U.S. businesses, but lead less than 4 percent of venture capital-backed firms. Women business owners are more likely than white male business owners to have their loan applications denied. Barack Obama and Joe Biden encourage investment in women-owned businesses, providing more support to women business owners and reducing discrimination in lending. To create greater opportunities for women business owners who would like to do business with the federal government, Obama and Biden will implement the Women Owned Business contracting program that was signed into law by President Bill Clinton, but has yet to be implemented by the Bush Administration.

Increasing Minority Access to Capital: Access to venture capital is critically important to the development of minority-owned businesses. Yet there has been a growing gap between the amounts of venture capital available to minority-owned small businesses compared to other small businesses. Less than 1 percent of the $250 billion in venture capital dollars invested annually nationwide has been directed to the country’s 4.4 million minority business owners. And in recent years, there has been a significant decline in the share of Small Business Investment Company financings that have gone to minority-owned and women-owned businesses. In order to increase their size, capacity, and ability to do business with the federal government, and to compete in the open market, minority firms need greater access to venture capital investment, as well as greater access to business loans. Barack Obama and Joe Biden will strengthen Small Business Administration programs that provide capital to minority-owned businesses, support outreach programs that help minority business owners apply for loans, and work to encourage the growth and capacity of minority firms.

Promote Small Business Ownership in the Communications Industry: Barack Obama joined Senator John Kerry (D-MA) in calling on the Federal Communications Commission (FCC) to immediately address the issues of minority, women and small business media ownership before taking up a second review of wider media ownership rules. Obama has continued that fight by urging the FCC to establish an independent panel on minority and small business media ownership. As president, Obama will support efforts to achieve diverse media ownership, particularly in an era of increased media concentration.

Support Local Businesses Affected by Hurricane Katrina: In the wake of Hurricane Katrina, Barack Obama introduced the Hurricane Katrina Recovery Act to rebuild the Gulf Coast. This bill included language to increase the government-wide goal for procurement contracts awarded to small businesses owned and controlled by socially and economically disadvantaged individuals for recovery and reconstruction activities related to Hurricane Katrina. Obama also established a government-wide goal for procurement contracts awarded to local businesses in Katrina-affected areas of 30 percent of that total value for 2006 and 2007.

Provide Emergency Relief: Barack Obama supported legislation to provide emergency relief to small businesses affected by a significant increase in the price of heating oil, natural gas, propane, or kerosene. This bill authorized the Small Business Administration to make disaster loans to assist small businesses that have suffered or are likely to suffer substantial economic injury as the result of a significant increase in the price of heating fuel.

Support Rural Small Businesses: Barack Obama and Joe Biden will support entrepreneurship and spur job growth by establishing a small business and micro-enterprise initiative for rural America. The program will provide training and technical assistance for rural small business, and provide a 20 percent tax credit on up to $50,000 of investment in small owner-operated businesses. This initiative will put the full support of the nation’s economic policies behind rural entrepreneurship.

Promote Digital Inclusion: The lack of affordable, high-speed Internet access in rural, urban, and minority communities has created a digital divide between those who have access to the Internet and those who do not. This severely limits the growth potential of many urban and rural companies. Approximately only one-third of rural areas and half of urban areas have high-speed Internet at home or work. The areas affected by Hurricane Katrina have particularly suffered due to a lack of IT infrastructure. Barack Obama and Joe Biden believe we can get true broadband to every community in America through a combination of reform of the Universal Service Fund, better use of the nation’s wireless spectrum, promotion of next-generation technologies, and new tax and loan incentives. As a key step to achieving full broadband access, Obama believes the Federal Communications Commission should provide an accurate map of broadband availability using a true definition of broadband instead of the current 200 kbs standard and an assessment of obstacles to fuller broadband penetration.

How To Network To Increase Sales And Gain New Customers

January 3rd, 2010

Let me say from the onset that networking is not multilevel marketing (MLM) or a pyramid scheme. Having said that, networking is the building of business relationships. Note that the primary focus is on building relationships.

  • Sales and business connections are often developed from the relationships we have with other people, and networking provides the opportunity to meet people and expand your contact list.
  • Choosing the right group to join or event to attend is crucial, otherwise you will meet people who have very little or no interest in what you have to say. Focus on the quality of your contacts not on quantity. Getting two quality contacts who will answer your phone calls or read your letters are better than having ten who will not.
  • The first impression your contact gets about you could be what cement the relationship or take it apart. A firm handshake, a pleasant facial expression, a demonstration of interest in your contact, and attentiveness to his/her name and line of business will convince your contact that you are not only there to sell some product, and quickly move onto your next victim.
  • Your first meeting with a contact should be about understanding his problems, needs and concerns and collecting contact information. Clearly state what you do in 15 seconds and in 30 seconds what you have done to help people with similar problems. Don’t use the initial meeting to promote your credentials. Your contact is not interested in your credentials, not yet, but in how your solution can solve his problem.
  • The follow up after a networking event is where many small business owners come short. Send a handwritten card to the people you met the next day, referring to the networking event where you met. Within two weeks send them letters arranging to meet for lunch or coffee to learn more about their businesses and how you can help.
  • If a month goes by with no communication between your contacts and you, they may forget about you, and potential customers may be lost. You may talk to your contacts by phone, but you will get better results by using a letter, newsletter or articles in your blog to demonstrate your expertise or the value of your product by sending them useful ideas and suggestions they can use immediately.
  • The average person is estimated to know about 250 people. This means each person you meet has the potential to connect you with over 60,000 people. The more people you meet, and the quality of your relationship with them will take your name and products to places where alone you could never have reached.
  • This reach will allow you to become a powerful resource for your contacts. The quality and regularity of the ideas and suggestions you send to them will keep your product on their minds, and be the first person they come to when they need help.
  • Your contact list will further expand when you follow up on referrals that others give you. Contacts who give you referrals have confidence in your expertise, reliability or the quality of your product. They have found your solution to their problems helpful, and would like to share with their family and friends what they have found. Be sure to follow up on your referrals.
  • Social medias like facebook, twitter, myspace and linkedIn are providing networking opportunities for millions of business people on the Internet. But you will agree that eventually you have to meet your contact in person and shake his/her hand before you feel comfortable enough to sign that $100,000 contract.
  • If you are not networking, you are losing thousands of potential customers who have money to spend and need your service or product, but do not know that you exist. Go to events where you will meet large number of people. Initiate conversation with people you meet. Ask to be introduced to people you don’t know. Express genuine interest in your conversations. Give out your business cards, and follow up on your contacts.

The primary purpose of networking is the building of business relationships; the buying and selling of goods and services are its byproducts. Only when you have developed those relationships will you get their byproducts in increase sales.

By Ben Aidoo