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Archive for the ‘tips and tricks’ Category

Entrepreneurs Turn To 401(k)s To Fund Start-Up Businesses

Tuesday, February 16th, 2010

Don Poffenroth paged through a magazine on a flight several years ago when an article grabbed his attention: Entrepreneurs could use 401(k) savings to start a business without getting hit by taxes and early-withdrawal penalties.

He and a partner had drawn up plans for a gin, vodka and whiskey distillery in Spokane, Wash., but they struggled with the best funding options.

“Neither of us was rich,” he says. “We didn’t want to have to sell shares in the company to start with. But we both had long corporate careers, and so our 401(k) plans appealed to us.”

Poffenroth and Kent Fleischmann used their 401(k) savings, a working line of capital from a local bank and additional personal savings to fund Dry Fly Distilling in 2007.

Risking their retirement nest eggs has paid off so far: Dry Fly Distilling has garnered national and international awards, and its products are sold in 19 states and several Canadian provinces. Business doubled last year, Poffenroth says. Their 401(k) funds were converted to company stock as part of the start-up, and the stock value has doubled as the $2 million firm has grown.

FOLLOW THE CHALLENGE: 5 groups of entrepreneurs take USA TODAY’s Small Business Challenge; see video
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Relying on retirement savings to fund a business venture is a significant gamble. Only about half of small businesses survive at least five years, says the U.S. Small Business Administration. And small-business bankruptcy filings increased 44% from the third quarter of 2008 to the same quarter in 2009, according to Equifax. Further, draining or depleting retirement funds can be catastrophic financially if the money cannot be replaced.

“A small business is risky, and when you combine it with your retirement funds to launch the business, you are multiplying your risk,” says Gerri Detweiler, a personal financial adviser at Credit.com. “It’s easy to get caught up in the immediate needs of your business, but the last thing you want is to have your business fail and have nothing for retirement.”

Martin D. Hauptman, an attorney who specializes in retirement income issues, says he has two clients who invested in themselves and failed. They not only lost their businesses, they also lost their retirement savings. “One client has found a job, but the other has not and is on the verge of losing his house,” Hauptman says.

Funding sources sought

Little reliable data exist about how many entrepreneurs use retirement nest eggs to start businesses.

But business advocates and many financial firms have pushed the idea the past two years as the lagging economy and ongoing credit crunch have dried up many funding options. Last year, 39% of small-business owners said they were unable to get adequate financing, more than the 22% who said the same in August 2008, according to a 2009 year-end report by the National Small Business Association, a non-profit organization.

Prior to the housing market collapse, many entrepreneurs took out home-equity loans to provide seed capital. But that option has disappeared for most.

“Clearly, retirement assets are an untapped source of capital for many folks who are trying to start up a plan,” says Mark Davis, senior vice president at SunTrust Investment Services. “There are providers that would happily facilitate them. But I wouldn’t recommend that anybody do it to a large extent with retirement assets.”

Yet many entrepreneurs see the other funding options as risky, too.

Lenders often require loans to be collateralized with a home or other finances, says David Nilssen, co-founder of Guidant Financial Group, which helps provide small-business financing. Loans can also come with high interest rates, and the entrepreneur may have to start payments before the business even earns any money.

When Paul and Annette Cardosi purchased an existing franchise, Units Mobile Storage Franchise in Phoenix in May 2009, they decided to use their 401(k) plan savings. They converted about three-quarters of their plan into 300,000 shares of stock for the business.

“I had worked for a Fortune 500 company for 28 years and left them in 2008, and I never intended to do anything with my 401(k) plan but use it as a retirement fund — that is, until this option came about,” Paul Cardosi says.

The Cardosis had other money saved but wanted to hold onto it to run the business. When they tried to get an SBA loan, they were told they had to be in business for two years before any lender would consider them.

“It’s been a great product to sell, even in a down economy,” he says of the storage unit business. “But can I say that it is risk free? Absolutely not.”

Two ways to go

Entrepreneurs who have left their regular jobs to start a firm essentially have two options for using their 401(k)s as start-up capital. One is less complex than the other, but the more complex option can provide access to more money without fees.

The simple option is not all that different than a regular 401(k) loan.

Let’s say a lawyer or tax accountant plans a very small or single-person firm. He or she leaves a corporate job and takes the 401(k) savings from that company to the new business by establishing a 401(k) plan in that business’ name.

At that point, a traditional 401(k) loan can be taken from the new firm’s 401(k) plan. There are restrictions, though.

The entrepreneur can only borrow the lesser of 50% of savings, or $50,000. And the loan repayment plan typically lasts for five years and requires a fee of the prime interest rate plus 1% or 2%, says Robert Cheney, a financial planner at Westridge Wealth Strategies.

The small-business owner needs to have enough steady income to repay the loan. If payments can’t be made, the loan is considered in default, and taxes and an early-withdrawal penalty will apply if the 401(k) owner is not 591/2 or older.

The second, more complex option is often referred to as a ROBS loan — Rollovers as Business Start-ups, so-named by the IRS.

Entrepreneurs using this option typically need help from a firm specializing in such work.

For a fee, these firms help the new business create its own 401(k) plan and transfer funds from the owner’s existing 401(k). The retirement money is then used to purchase company stock that’s held in the new 401(k) plan. This provides the entrepreneur’s corporation with start-up capital.

Some experts believe that it is harder for a new small business to meet IRS guidelines for ROBS loans.

The wording is not clear-cut in IRS rules, but the agency seems to require an independent appraisal of a business value to ensure tax compliance. But a start-up often has trouble meeting that goal because it may have zero value, Hauptman says.

That may be one reason why ROBS are mostly used by franchisees who are buying into an existing business.

Rhino 7 Franchise Development, a franchise developer, says that about 30% of the franchisees it worked with last year opted for a 401(k) rollover. And most were low-cost franchise purchases of $150,000 or less, says Doug Schadle, CEO of Rhino 7 Franchise.

The IRS interest in ROBS loans stems from concern that individuals might try to skirt taxes and early-withdrawal penalties by establishing a business in name only to access 401(k) funds. The IRS in 2008 issued a memorandum regarding such loans.

Before an entrepreneur decides on either option, it’s a good idea to get legal and tax advice. If an IRS audit disqualifies the plan, all the assets could be subject to a penalty, says Davis at SunTrust.

The business owner also has to consider that if he hires employees, he will be responsible for adding them to the 401(k) plan under the rules for eligibility requirement, Cheney says.

Weighing the options

But even with all the complexities and risks, many entrepreneurs believe tapping a 401(k) is the best option.

“When you first start out, no one else wants to take that risk,” says David Heitner, CEO of Heits Building Services, in Hasbrouck Heights, N.J. “I looked at different banks and institutions. They give you paperwork that is inches thick, and you have to jump through hoops.”

In 2003, he decided to roll over his 401(k) plan to use about $80,000 for his cleaning company, which provides the service for restaurants and universities.

As the business has steadily grown, the value of his 401(k) stock also has increased. He says that if he were to sell the company now, he might receive about $2.5 million.

“When you utilize your own retirement money, on the surface, it may seem high risk,” Heitner says. “But the rewards can also be there.

“I was fortunate to be in an industry that was not affected by recession, and so it has been a good move for me. … I believe that the business will take care of me in the long run.”

By Christine Dugas, USA TODAY

Email Marketing: A Business Necessity That Isn’t As Troublesome As You Thought

Thursday, February 4th, 2010

Sending email marketing materials is one of the most cost effective tools to keep your business in the minds of your clients and contacts. The pain comes when you think of: what will it look like? How will I design it? Who will actually see it in their inbox? How do I know if my efforts are reaching my audience? I wanted an automated system that could design and monitor the campaigns. Armed with a list of questions, I went on a hunt to find a program or a company that could help me out.

I found no shortage of options and companies that provide fantastic campaign tracking and monitoring, but Mad Mimi stood out for its easy interface that didn’t burden me with the retrospective wish that I had taken design courses in my college years. As “one of those people who can’t draw”, the simple layout and design features paired with the traditional marketing tools sold me. Or was it the cute picture of the founders of the company that are still managing operations?

The video below features Gary Levitt, CEO of Mad Mimi, describing his experiences building his business on the Ruby on Rails web framework. Enjoy!

How to Launch Your Start-Up While Keeping Your Day Job

Wednesday, January 27th, 2010

For most entrepreneurs, the ideal way of starting a small business would be to free yourself up from every other venture, problem, time consuming effort and obligation and throw yourself into starting a small business every waking moment. This isn’t an ideal world. Few of us can afford the luxury of setting everything else aside to devote all our time and efforts, as well as capital to starting a small business.

Some of us have the itch to become an entrepreneur but have to “keep our day jobs” while we give this starting a small business idea a go. It may well be, in fact, that starting a small business part-time is the most common entrepreneurial process.

Part of succeeding at starting a small business, if you have to do so part-time, is to know your schedule and your time limitations and choose a business concept that you enjoy, have some training or expertise in and can be accomplished around your work schedule. The other alternative is to change your work schedule either with your current employer or choose an alternative employer. Starting a small business takes effort and focus as well as time.

It may be that your current job is not only time consuming but also the type of work that requires a great deal of energy, a great deal of concentration, a very regimented schedule and perhaps the responsibility that tends to have you taking your work home with you either actually or mentally. This sort of work style doesn’t lend itself well to starting a small business part-time.

Let’s look at an example of a journalist who has a successful writing and editing business from her home office. When she decided she was interested in starting a small business she had been working for many years in newspaper management. Her executive responsibilities required 70 and 80 hour work weeks and even then she took work home.

After many years of this she began to think more and more about her dream of starting a small writing business. The calling became too strong to ignore. But how was she to even think of starting a small business when she had little time, energy or focus left in her busy work week? Besides, she had to work to keep the roof over her head.

What she did to determine if starting a small business was even possible, was to sit down and begin writing her business plan along with examining her budget, deciding where she could eliminate some non-essential expenses in her life, and what she absolutely had to have to live on. She then looked for, and found, a job that not only brought in enough money to live on but freed up a lot of her daytime work week hours as well as her mental focus. She took a customer service job in a call center.

Starting a small business was going to be possible with this job where it had not been with her newspaper career for a number of reasons. It required considerably less mental acumen, it didn’t require that she take her work home with her, it was easy, the hours were flexible (she worked 3 pm to midnight Thursday through Sunday) and the dress code was highly casual. She could work all day starting her small business and then don her jeans and go into the call center in the evening. Now she’s quit that call center job and her dream of starting a small business has been fulfilled. Her business is thriving and she works at it full time.

Launching a start-up requires adaptability and sacrifice but the potential rewards include a powerful sense of accomplishment, financial success and the freedom that comes with being your own boss. Succeeding as an entrepreneur is more than worth the hard work.

11 Surefire Ways To Make Your Start-Up Fail

Monday, January 18th, 2010

I stumbled on this post by written by Jacek Grebski of F3FundIt and wanted to share it with our clients. Great stuff!

Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them.

1. Have a poorly defined value proposition. Having a poorly defined value proposition will cause you headache after headache when looking at and presenting your business model. You have to know who you are targeting, what you’re offering and why they would want to use your product or service. Who is your customer?

2. Setting unrealistic objectives in your development and deployment pipeline. No matter what you think you will not underpin the world in a year, you will not have income of €20.000.000 in year one, and you will be greatly disappointed.

3. Focusing on the bottom line instead of on the service / product you offer your customers. Your customers are your lifeblood, if they are unhappy your bottom line will suffer, if they are happy, they’ll be repeat buyers, and even help market your product. Simple as that.

4. Involving yourself and your business in ethically questionable practices. Unsavory marketing practices, overly creative accounting are just some of the things that will in the end ruin your business, don’t do them.

5. Developing a product without adequately deploying resources to market it effectively. Sure, you may have a product that could cure cancer, end world hunger, and fly humans to the moon, but if no one knows about it, no one will use it. Market it, and market it effectively.

6. Going on a spending spree. Meaning, poor cash management. You may have €250.000 that you received in the form of F3 (Friends Family Fools) Capital and you think it’s great so you pay a premium for services that could otherwise be outsourced, delivered in a more cost effective way, and get everyone a brand new Mac Pro to write e-mails on. Not a good idea.

7. Launching too early or too late. Timing is everything, think about the market, the economy, the sector you’re in, where is it now, where will it be in 3 months, 6, a year or two. You don’t have to change the world today, and launching today may lead to failure.

8. Flying solo. Think you can do everything yourself? You can’t. Involve others. Even if you’ve decided to start alone, bring in friends, talk to your network, and see if people will help you out. You don’t have to give them an equity stake in the beginning see how you work together. If you work well, ask them if they’d like to come on board.

9. Forgetting about scalability. Good ideas scale well, multi-million ideas scale at their core. How big can your product realistically get? Who is your customer, and how can fast can you grow without compromising service.

10. Secrets are no fun. Talk, and share your idea with people you trust, friends, family, colleagues, these people are inevitable to the success of your business, you don’t know everything, and collaboration can more often than not fix problems before they arise.

11. Doubting your idea early on. Doubt is natural, you will have ups and downs, this is completely natural, but if you doubt your idea within the first month, or three of your start-up career. Chances are you’ll become disheartened quite early on and quit. Save yourself the trouble and thoroughly analyze your concept before taking the plunge.

A friendly message from the people at F3FundIt, and with that. Good Luck!

Original blog post written by Jacek Grebski and found here.

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How To Network To Increase Sales And Gain New Customers

Sunday, January 3rd, 2010

Let me say from the onset that networking is not multilevel marketing (MLM) or a pyramid scheme. Having said that, networking is the building of business relationships. Note that the primary focus is on building relationships.

  • Sales and business connections are often developed from the relationships we have with other people, and networking provides the opportunity to meet people and expand your contact list.
  • Choosing the right group to join or event to attend is crucial, otherwise you will meet people who have very little or no interest in what you have to say. Focus on the quality of your contacts not on quantity. Getting two quality contacts who will answer your phone calls or read your letters are better than having ten who will not.
  • The first impression your contact gets about you could be what cement the relationship or take it apart. A firm handshake, a pleasant facial expression, a demonstration of interest in your contact, and attentiveness to his/her name and line of business will convince your contact that you are not only there to sell some product, and quickly move onto your next victim.
  • Your first meeting with a contact should be about understanding his problems, needs and concerns and collecting contact information. Clearly state what you do in 15 seconds and in 30 seconds what you have done to help people with similar problems. Don’t use the initial meeting to promote your credentials. Your contact is not interested in your credentials, not yet, but in how your solution can solve his problem.
  • The follow up after a networking event is where many small business owners come short. Send a handwritten card to the people you met the next day, referring to the networking event where you met. Within two weeks send them letters arranging to meet for lunch or coffee to learn more about their businesses and how you can help.
  • If a month goes by with no communication between your contacts and you, they may forget about you, and potential customers may be lost. You may talk to your contacts by phone, but you will get better results by using a letter, newsletter or articles in your blog to demonstrate your expertise or the value of your product by sending them useful ideas and suggestions they can use immediately.
  • The average person is estimated to know about 250 people. This means each person you meet has the potential to connect you with over 60,000 people. The more people you meet, and the quality of your relationship with them will take your name and products to places where alone you could never have reached.
  • This reach will allow you to become a powerful resource for your contacts. The quality and regularity of the ideas and suggestions you send to them will keep your product on their minds, and be the first person they come to when they need help.
  • Your contact list will further expand when you follow up on referrals that others give you. Contacts who give you referrals have confidence in your expertise, reliability or the quality of your product. They have found your solution to their problems helpful, and would like to share with their family and friends what they have found. Be sure to follow up on your referrals.
  • Social medias like facebook, twitter, myspace and linkedIn are providing networking opportunities for millions of business people on the Internet. But you will agree that eventually you have to meet your contact in person and shake his/her hand before you feel comfortable enough to sign that $100,000 contract.
  • If you are not networking, you are losing thousands of potential customers who have money to spend and need your service or product, but do not know that you exist. Go to events where you will meet large number of people. Initiate conversation with people you meet. Ask to be introduced to people you don’t know. Express genuine interest in your conversations. Give out your business cards, and follow up on your contacts.

The primary purpose of networking is the building of business relationships; the buying and selling of goods and services are its byproducts. Only when you have developed those relationships will you get their byproducts in increase sales.

By Ben Aidoo