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Archive for the ‘business’ Category

Ethos 360 Selected For BBB Commercials On FOX

Thursday, January 21st, 2010

Ethos 360 is pleased and proud to announce the commercial spot it received through the Better Business Bureau’s Television Campaign, which was launched on Monday January 18th, 2010. The 30-second commercial aired on the FOX Network, highlighting BBB accredited businesses with perfect track record ratings. Since its commencement, Ethos 360 has strived to create positive change for local and nationwide businesses by offering entrepreneurs a suite of complimentary services including small business coaching, capital raising and business plan consulting services. The commercial has since been aired 18 times and is featured on our website here and here. Ethos 360 is fueling entrepreneurism!

Awesome New Baby Book iPhone Application From Emmbook

Saturday, December 12th, 2009

Parents love sharing every detail of their baby’s growth and development. Picking up your fancy new 3g internet enabled cell phone allows anyone to quickly snap a picture or shoot a short video of their baby mugging for the camera or doing something super-cute. Within seconds this special moment is disseminated to friends and family across a plethora of media platforms utilizing a variety of delivery services, such as, email, SMS or post the picture or video to their Facebook page or YouTube. It has never been easier to create your own videos, manage photos and share information with friends and family. Technology and Steve Jobs has made it happen, but it’s also become more time consuming and confusing than ever.

In my family anyone under the age of 10 already has a full command of how to quickly work and leverage all of the technological advances to their advantage. What about the grandparents or the parents who didn’t grow up with social networking or upgrading to the coolest cell phone every six months? My 10 year old nephew can easily embarrass me with his knowledge of how all of these different entertainment and communication apparatuses interact along with how to effectively leverage them.

Now there’s a user friendly wonderfully simple solution called Emmbook. Emmbook is a new iPhone and iPod app that will let you capture every single memory related to your baby and save it for posterity. In a certain sense, it is not that inaccurate to call it a mobile baby book.

Using such an app you will be able to set down just everything, from the time your little one was first introduced to relatives to his first steps. The way this is done is very intuitive, as each and every picture of you baby that you take is added to the Photo Book and you can then tap the screen to display the different images that you have added so far.

In addition to that, the app comes with some features such as a diary of feeding and sleeping and a tracker of “thank you” notes for the gifts your baby has received. That is interesting for sure, and it raises the VFM appeal of the whole package considerably.

When all is said and done, this is quite a fitting way to save your baby’s best moments without going overboard. Emmbook can be downloaded from the App Store at a price which is specified on the site. Watch the introductory video below to learn more or visit www.Emmbook.com to check it out.

This start-up is HOT and gaining traction.

Entrepreneurs- Modern Day Visionaries

Monday, November 2nd, 2009

If we take the look to carefully at businesses nowadays, we will inevitably realize a clear global tendency: entrepreneurs are taking over the industry. And they are doing it fast!

And there is a perfectly good reason for that, which is easily explained by the revolutionary characteristics of successful entrepreneurs.

They are what I like to call business visionaries instead of the common and partly misleading tag of business owners associated with them.

Industry visionaries, as their name implies, differ from the broad conception of business owners in that they have a clear vision, an exact picture of how a business or online opportunity is going to behave at any given time and under most circumstances. And that is due to the fact that they are willing to learn and take action as they go and also because most of them work on a business that is not in their field of knowledge or expertise. Entrepreneurs are constantly stepping out of their comfort zone and innovating different business models every day.

In the current modern day commercial industry, visionaries excel in taking an ordinary business and making it perform in an extraordinary way. How? Well, take a look at the following points:

1. Entrepreneurs do more with less. They use leverage to achieve success.

2. They have long and short term goals. They live by those objectives and finally create a genuine mission statement.

3. Visionaries aim at developing systems that will work on autopilot. Automation is vital to any modern day business.

4. They are not afraid of looking beyond risks and seeing the big picture. They will compensate for lack of experience on certain fields with innovation and creativity, leveraging existing business opportunities or programs.

Even though most Internet marketers will consider themselves entrepreneurs, in essence, many work against the very same principles that define visionaries. Just like with everything else in life, there are things that will get people closer to becoming real entrepreneurs and things that will not.

- You should always work towards doubt avoidance.

Take action and make decisions. Be a leader! What worked for somebody might not work for you, but you will never know until you try it.

- Incite curiosity and learn as you go.

If you are in affiliate marketing, then innovate! You are part of an existing system with hundreds of people in it. Make unique videos with interesting animations, offer free gifts of real value and finally make your offers more attractive than what your clients or prospects expect.

- Work positively for a bigger and better industry instead of fighting over a small market.

We finally want to become business visionaries and not only self proclaimed business gurus. Share knowledge and show the advantages of your business instead of pointing out bad things regarding other programs. Help your colleagues without hesitation and you will achieve success online.

Even after stating all of the above, modern day Internet marketers will still embrace misleading concepts regarding their own business, mainly because of fear of taking risks and standing out from the rest. That is very unfortunate since true entrepreneurs are unique in their niche and should ultimately possess an educated global judgment. Visionaries can tell the difference between improving a not so effective marketing method, from pointless persistence. As you have probably noticed, in modern day businesses, we should avoid destructive waste of time and effort, and focus entirely on succeeding with techniques that are of second nature to us to finally generate and, most importantly, KEEP as much profit as possible.

These are some examples of steps that entrepreneurs should take as soon as they get their business going:

1. Billionaire bloggers – visit these blogs to get a glimpse of their mindset, and get inspired. Visit billionaire Mark Cuban’s blog here  www.blogmaverick.com.

2. Selected www.Twitter.com streams – follow a few, high standard and knowledgeable visionaries and follow their blueprint.

3. Read, write and make videos – doing this correctly, will never compromise the quality of your service or deteriorate your business image in any way.

4. Ask questions and get mentoring – ask your mentor or business tutor as many questions as you want and do not be afraid of doing so. Get everything off your chest and start without doubt; otherwise you will literally choke later on.

These are a few steps that will provide a correct learning curve to becoming real business visionaries. There are many more, but these will definitely start you off in the right direction.

Entrepreneurs should know that wanting something to happen is not enough, it will not magically come to life without the proper hard work and dedication. To become part of the exclusive visionaries group, marketers have to develop their skills consistently every day. Statistics say that people who do this show a much higher rate of success (80-90%) than the average business owners we see every day.

So, true entrepreneurs and visionaries aspire to great things, they transform themselves and are always willing to learn and are never afraid of taking the necessary steps towards innovation. Again, read, get informed, make videos, use the amazing power offered by web 2.0 and only then take real action. But do it today! The world is in need of more and more visionaries every single day and it is entirely up to us to either embrace the idea or simply look the other way. If I can do it, so can you.

To your success.

Sprowtt.com Has Arrived To The Benefit Of Cleantech Entrepreneurs

Thursday, September 24th, 2009

Every day, I keep hearing people asking, “where do I go next for funding?”  I’ve talked about how to seek funding, how to seek investors, how to get money, etc.  No matter how you slice it, trying to seek funding is almost like going door to door and asking people if they have five minutes to hear an idea.  Obviously, it’s more professional than that, but the feeling of apprehension is still there as you try to scale the metaphorical walls of potential investors.

With all of the innovations in social networking and business tools, how has a solution to this ordeal not been developed?  As soon as I asked this question to myself, a colleague showed me a website called, www.Sprowtt.com and then I considered wondering aloud if I could have a free Mercedes.

To put it simply, by using Sprowtt, anyone can participate in the funding of companies. Potential investors are able to log on to the site and create a profile with detailed financial and bank account information. Then they are given a list of companies they can invest in based on their financial capabilities.  The start-ups have their own information posted such as informational presentation videos, the amount of money the start-up has already raised, and their products and detailed business plans, on which the investors can share their comments.

So what happens if the investor likes the company?  Once they’re interested they can sign the stock subscription agreement and then enter the number of shares they wish to purchase.  At this point, the funds are held in escrow until the offering is complete (which happens when the minimum amount for an offering is accumulated). Sprowtt then helps to transfer the funds from an investor’s account to the start-up.

The entire process is done in a very comfortable and familiar format that is like almost any social networking set-up that we as a Web 2.0 familiar community are used to. Personally, I think that if this site can get its proper ducks in a row that this will make the investor process very accessible to the sudden influx of start-ups that are currently out there and ready to make the leap to capital raising.

Hot New Businesses Getting Funded Now

Thursday, August 27th, 2009

Ethos 360 has recently acquired two new clients:  Cherry Voodoo LLC and showbizzle.com.  Both are fresh new businesses that are already making their names known in their respected fields. 

Showbizzle.com is the brainchild of Charles Rosin, a long time veteran of the entertainment industry.  This current project will act as a tandem scripted web series and information site for budding Hollywood talent. Showbizzle, www.showbizzle.com, will offer the opportunity for fresh talent interested in breaking into Hollywood a chance to create profiles of their work and skills in a social networking setting.  

Cherry Voodoo LLC is a start-up craft brewery based out of San Francisco that is aiming to become one of the fresh new labels in the high-end craft beer and premium liquor markets.  With an aggressive marketing campaign designed to carve their brand into the public psyche, Cherry Voodoo, www.CherryVoodoo.com, will be able to become a household name within two years. 

With clients as diverse as showbizzle.com and Cherry Voodoo, Ethos 360 is poised to continue to grow its list of satisfied clients.