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Archive for February, 2010

Business Planning Ethics

Monday, February 22nd, 2010

The journey of finding the right business planning consulting firm can be long and arduous. Most entrepreneurs do not have the time or resources to craft a business plan that is both detailed and professional. The SBA states that it takes approximately 400 hours to create a document that properly entails the critical elements of a successful business plan. It is no wonder that first-time and serial entrepreneurs rely on the skill set and expertise of a company to aid them in the business planning process. However, many clients do not realize that they are being taken advantage of by hiring certain firms. Creating a streamlined business plan should be a step-by-step process that is never rushed or forced.

Today, a myriad of firms in the business planning niche exist to capitalize on the high-speed expedition of delivering business plans. Every entrepreneur must know prior to working with a business planning consulting firm that a document of the highest caliber cannot be hurried; it takes time to digest the concept and understand the most effective approach prior to writing the content and developing a sound financial model. It is extremely important for entrepreneurs to carefully read and understand the philosophy behind every business planning consulting firm. Questions one should ask him or herself prior to retaining the company’s services include:

  • How will my business plan be created and what approach is used to create it?
  • Who will write my business plan and what is their experience in this field?
  • What is turnaround time in completing the first draft of my business plan?
  • Who will oversee my business plan (i.e. a project manager or business planning consultant)?
  • Will I have fill out a questionnaire to begin the process?
  • Will the company provide real-world critique and suggestions during the process?
  • Does the company employ a large team of writers and financial modelers to write my plan or are a select few involved in the process?

The answers to the aforementioned questions will help the client (the entrepreneur) make an informed decision when it is time to hire. Ethos 360, for example, has founded an ideology that is based on growing and sustaining the entrepreneur. The company was formed to provide small business owners and entrepreneurs with a single point of contact to receive honest, objective answers and next-step coaching. Anyone purchasing a business plan should focus on hiring a firm that values integrity, honesty, and cultivating strong client relationships.

It is unfortunate that a lot of businesses look past the actual concept of a business, and instead focus on the end-result: a “finished” business plan and a profit. Rather than taking the time to really understand the business itself and the creator behind it, business planning companies have utilized a team model approach that is impersonalized and lacks consistency. Companies like Ethos 360, have first handedly seen and experienced the result of imperfect business planning models and their impact on not only the document, but the client. Ethos 360 has chosen to infiltrate this niche industry by ultimately putting the client first; throwing out antiquated strategies that rush the process; and leading clients forward to prepare for anticipated growth in their own business.

A business plan is more than a product or service, but a collaboration of the client and lead consultant that results in a seamless, organically crafted tool that will essentially serve as one of the most valuable documents in the origin, operational, and growth stages of a business.

Entrepreneurs Turn To 401(k)s To Fund Start-Up Businesses

Tuesday, February 16th, 2010

Don Poffenroth paged through a magazine on a flight several years ago when an article grabbed his attention: Entrepreneurs could use 401(k) savings to start a business without getting hit by taxes and early-withdrawal penalties.

He and a partner had drawn up plans for a gin, vodka and whiskey distillery in Spokane, Wash., but they struggled with the best funding options.

“Neither of us was rich,” he says. “We didn’t want to have to sell shares in the company to start with. But we both had long corporate careers, and so our 401(k) plans appealed to us.”

Poffenroth and Kent Fleischmann used their 401(k) savings, a working line of capital from a local bank and additional personal savings to fund Dry Fly Distilling in 2007.

Risking their retirement nest eggs has paid off so far: Dry Fly Distilling has garnered national and international awards, and its products are sold in 19 states and several Canadian provinces. Business doubled last year, Poffenroth says. Their 401(k) funds were converted to company stock as part of the start-up, and the stock value has doubled as the $2 million firm has grown.

FOLLOW THE CHALLENGE: 5 groups of entrepreneurs take USA TODAY’s Small Business Challenge; see video
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Relying on retirement savings to fund a business venture is a significant gamble. Only about half of small businesses survive at least five years, says the U.S. Small Business Administration. And small-business bankruptcy filings increased 44% from the third quarter of 2008 to the same quarter in 2009, according to Equifax. Further, draining or depleting retirement funds can be catastrophic financially if the money cannot be replaced.

“A small business is risky, and when you combine it with your retirement funds to launch the business, you are multiplying your risk,” says Gerri Detweiler, a personal financial adviser at Credit.com. “It’s easy to get caught up in the immediate needs of your business, but the last thing you want is to have your business fail and have nothing for retirement.”

Martin D. Hauptman, an attorney who specializes in retirement income issues, says he has two clients who invested in themselves and failed. They not only lost their businesses, they also lost their retirement savings. “One client has found a job, but the other has not and is on the verge of losing his house,” Hauptman says.

Funding sources sought

Little reliable data exist about how many entrepreneurs use retirement nest eggs to start businesses.

But business advocates and many financial firms have pushed the idea the past two years as the lagging economy and ongoing credit crunch have dried up many funding options. Last year, 39% of small-business owners said they were unable to get adequate financing, more than the 22% who said the same in August 2008, according to a 2009 year-end report by the National Small Business Association, a non-profit organization.

Prior to the housing market collapse, many entrepreneurs took out home-equity loans to provide seed capital. But that option has disappeared for most.

“Clearly, retirement assets are an untapped source of capital for many folks who are trying to start up a plan,” says Mark Davis, senior vice president at SunTrust Investment Services. “There are providers that would happily facilitate them. But I wouldn’t recommend that anybody do it to a large extent with retirement assets.”

Yet many entrepreneurs see the other funding options as risky, too.

Lenders often require loans to be collateralized with a home or other finances, says David Nilssen, co-founder of Guidant Financial Group, which helps provide small-business financing. Loans can also come with high interest rates, and the entrepreneur may have to start payments before the business even earns any money.

When Paul and Annette Cardosi purchased an existing franchise, Units Mobile Storage Franchise in Phoenix in May 2009, they decided to use their 401(k) plan savings. They converted about three-quarters of their plan into 300,000 shares of stock for the business.

“I had worked for a Fortune 500 company for 28 years and left them in 2008, and I never intended to do anything with my 401(k) plan but use it as a retirement fund — that is, until this option came about,” Paul Cardosi says.

The Cardosis had other money saved but wanted to hold onto it to run the business. When they tried to get an SBA loan, they were told they had to be in business for two years before any lender would consider them.

“It’s been a great product to sell, even in a down economy,” he says of the storage unit business. “But can I say that it is risk free? Absolutely not.”

Two ways to go

Entrepreneurs who have left their regular jobs to start a firm essentially have two options for using their 401(k)s as start-up capital. One is less complex than the other, but the more complex option can provide access to more money without fees.

The simple option is not all that different than a regular 401(k) loan.

Let’s say a lawyer or tax accountant plans a very small or single-person firm. He or she leaves a corporate job and takes the 401(k) savings from that company to the new business by establishing a 401(k) plan in that business’ name.

At that point, a traditional 401(k) loan can be taken from the new firm’s 401(k) plan. There are restrictions, though.

The entrepreneur can only borrow the lesser of 50% of savings, or $50,000. And the loan repayment plan typically lasts for five years and requires a fee of the prime interest rate plus 1% or 2%, says Robert Cheney, a financial planner at Westridge Wealth Strategies.

The small-business owner needs to have enough steady income to repay the loan. If payments can’t be made, the loan is considered in default, and taxes and an early-withdrawal penalty will apply if the 401(k) owner is not 591/2 or older.

The second, more complex option is often referred to as a ROBS loan — Rollovers as Business Start-ups, so-named by the IRS.

Entrepreneurs using this option typically need help from a firm specializing in such work.

For a fee, these firms help the new business create its own 401(k) plan and transfer funds from the owner’s existing 401(k). The retirement money is then used to purchase company stock that’s held in the new 401(k) plan. This provides the entrepreneur’s corporation with start-up capital.

Some experts believe that it is harder for a new small business to meet IRS guidelines for ROBS loans.

The wording is not clear-cut in IRS rules, but the agency seems to require an independent appraisal of a business value to ensure tax compliance. But a start-up often has trouble meeting that goal because it may have zero value, Hauptman says.

That may be one reason why ROBS are mostly used by franchisees who are buying into an existing business.

Rhino 7 Franchise Development, a franchise developer, says that about 30% of the franchisees it worked with last year opted for a 401(k) rollover. And most were low-cost franchise purchases of $150,000 or less, says Doug Schadle, CEO of Rhino 7 Franchise.

The IRS interest in ROBS loans stems from concern that individuals might try to skirt taxes and early-withdrawal penalties by establishing a business in name only to access 401(k) funds. The IRS in 2008 issued a memorandum regarding such loans.

Before an entrepreneur decides on either option, it’s a good idea to get legal and tax advice. If an IRS audit disqualifies the plan, all the assets could be subject to a penalty, says Davis at SunTrust.

The business owner also has to consider that if he hires employees, he will be responsible for adding them to the 401(k) plan under the rules for eligibility requirement, Cheney says.

Weighing the options

But even with all the complexities and risks, many entrepreneurs believe tapping a 401(k) is the best option.

“When you first start out, no one else wants to take that risk,” says David Heitner, CEO of Heits Building Services, in Hasbrouck Heights, N.J. “I looked at different banks and institutions. They give you paperwork that is inches thick, and you have to jump through hoops.”

In 2003, he decided to roll over his 401(k) plan to use about $80,000 for his cleaning company, which provides the service for restaurants and universities.

As the business has steadily grown, the value of his 401(k) stock also has increased. He says that if he were to sell the company now, he might receive about $2.5 million.

“When you utilize your own retirement money, on the surface, it may seem high risk,” Heitner says. “But the rewards can also be there.

“I was fortunate to be in an industry that was not affected by recession, and so it has been a good move for me. … I believe that the business will take care of me in the long run.”

By Christine Dugas, USA TODAY

Ethos 360 Free Investor Pitch Clinic and Loan Clinic- Portland Event

Sunday, February 7th, 2010

Ethos 360 is pleased to announce its Free Investor Pitch Clinic and Loan Clinic Event to help Portland area entrepreneurs polish their pitch presentation skills along with getting their questions answered about applying for small business loans. The goal is to provide needed assistance to entrepreneurs to increase their chances of funding their businesses.

Sharpen your pitch for angel and VC investors. The event provides a safe and relaxed environment for entrepreneurs to practice, refine and test their “elevator pitch” to a group experienced in funding their businesses and others. Receive instruction on how to fine tune your pitch along with a thorough funding analysis. Receive professional feedback from Ethos 360 team members to help you get funded.

Participants seeking small business loans receive guidance regarding debt financing, the loan process, and how to package your business materials for loan submission. Get your questions answered about locating lenders and building small business credit.

The event is free to attend, limited availability. Apply now to secure a spot. Email info@ethos360.com for an application, first come first serve.

The Ethos 360 Free Investor Pitch Clinic and Loan Clinic Event will take place between 1-4 pm on Saturday April 3rd, 2010 at our offices located at 1001 SW 5th Avenue, Suite 1100, Portland, Oregon.

If you miss this one or it’s out of you area don’t worry it’s OK. Ethos 360 will be conducting Free Investor Clinics and Loan Clinics in major markets across the United States and Canada throughout the year.

Ethos 360 is committed to giving back to the small business community and fueling entrepreneurism.

Note: We do not sign NDAs so please do not ask. Investors aren’t going to sign them, the bank isn’t going to sign one and neither are we. Thanks!

Email Marketing: A Business Necessity That Isn’t As Troublesome As You Thought

Thursday, February 4th, 2010

Sending email marketing materials is one of the most cost effective tools to keep your business in the minds of your clients and contacts. The pain comes when you think of: what will it look like? How will I design it? Who will actually see it in their inbox? How do I know if my efforts are reaching my audience? I wanted an automated system that could design and monitor the campaigns. Armed with a list of questions, I went on a hunt to find a program or a company that could help me out.

I found no shortage of options and companies that provide fantastic campaign tracking and monitoring, but Mad Mimi stood out for its easy interface that didn’t burden me with the retrospective wish that I had taken design courses in my college years. As “one of those people who can’t draw”, the simple layout and design features paired with the traditional marketing tools sold me. Or was it the cute picture of the founders of the company that are still managing operations?

The video below features Gary Levitt, CEO of Mad Mimi, describing his experiences building his business on the Ruby on Rails web framework. Enjoy!