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Archive for August, 2009

Hot New Businesses Getting Funded Now

Thursday, August 27th, 2009

Ethos 360 has recently acquired two new clients:  Cherry Voodoo LLC and showbizzle.com.  Both are fresh new businesses that are already making their names known in their respected fields. 

Showbizzle.com is the brainchild of Charles Rosin, a long time veteran of the entertainment industry.  This current project will act as a tandem scripted web series and information site for budding Hollywood talent. Showbizzle, www.showbizzle.com, will offer the opportunity for fresh talent interested in breaking into Hollywood a chance to create profiles of their work and skills in a social networking setting.  

Cherry Voodoo LLC is a start-up craft brewery based out of San Francisco that is aiming to become one of the fresh new labels in the high-end craft beer and premium liquor markets.  With an aggressive marketing campaign designed to carve their brand into the public psyche, Cherry Voodoo, www.CherryVoodoo.com, will be able to become a household name within two years. 

With clients as diverse as showbizzle.com and Cherry Voodoo, Ethos 360 is poised to continue to grow its list of satisfied clients.

How To Increase Your Chances For Getting An SBA Loan

Saturday, August 22nd, 2009

Many of our start up business clients at www.Ethos360.com come to us with basic questions on how to get financing from the SBA.  There are a few things to have in your back pocket (and on the tip of your tongue) before going to them in order to increase your chances of getting approved. 

1.        Know your business inside and out.

You will need a business plan that not only covers all of the details of your business idea, but is also devoid of unnecessary embellishment and hyper extended financial projections.  The SBA wants to know what you’re doing and how you’re going to do it.  Also, they want to see evidence that you are qualified and capable of executing the tasks outlined in your business plan.  The Management Summary of your business plan should detail your experience or at least the experience of the people you’ll have on hand to make up for any lack of qualifications you’ll have. 

2.       Show that you have invested in yourself and your business.

This seems like an obvious requirement, but a surprising number of people come up against a wall when faced with this.  The SBA is not a zero percent down financing solution. You will have to show that you have invested a good sum of your own money, time and effort into the business in order to get the SBA to put up the loan.  The SBA will not underwrite 100% of the venture so this means that you will have to not only have collateral for the loan, but will be providing evidence of having previously invested at least 25% to 50% of the asking amount in the business.

3.        Understand that the SBA will examine your asking amount and prepare.

The SBA is very concerned and interested to know where the money you’re requesting will be going.  Being prepared with a breakdown of future spending along with brief explanations as to what the money will be used for will help the SBA determine the level of your asking amount.  Approaching a loan officer and just saying, “I’ll be needing $100,000, please” will not work half as well as illustrating in detail what that $100,000 will do such as: “I’ll need $50,000 for a new truck, $20,000 tenant improvements on a new office space, $10,000 for working capital, and $30,000 on upfront rent on an office space.”  Keep in mind that a business that has been in existence for more than a year has a better chance of getting an SBA loan than a start-up. 

There are many more tips and tricks to help increase your chances at getting funding from the SBA.  It may seem a little daunting for a first timer to gather their ducks in a row, but there are many low cost ways to prepare you.  Small business coaches and mentors can help a great deal with putting together what you need to help your business get financing. Don’t be afraid of approaching the SBA, they’re there to help.

How to Raise Capital In Today’s Economic Climate

Saturday, August 22nd, 2009

Many people ask me if it’s possible to raise capital in the traditional sense these days.  Everyone knows and understands that lending practices have tightened and many VC firms have gently (and occasionally not so gently) refused to accept any more submissions.  But is it impossible to raise capital? Of course not, it’s just even harder now.  That’s not to say that raising capital has ever been easy, it has always been a challenging process.  If it was an easy process, there wouldn’t be companies charging money to hunt down investors and business coaches priming you for your journey ahead.  www.Ethos360.com will do both of these things.  Keep this in mind, no one can ever guarantee that you will get funding.  It’s an impossible to guarantee, and illegal to make any such claims.

What do investors want to see from you?  It’s certainly not 30 pages of a long winded business plan, especially if it’s a poorly written one.  It’s not an unsolicited phone call from you to take 45 minutes of their time while you wax poetic about your business or idea.  The same logic that says to keep your resume short is the same logic you should take to approach investors with your business.  There are a number of questions that investors need answered, and any entrepreneur answering them must now be in even more concise, with verified details supporting your business claims.  Some of these questions might surprise you, particularly if you’re not well prepared to face investors. 

1.       What is your business pitch? In one sentence.

This sounds easy enough, but too many capital seekers wind up grasping for an answer to this.  What is it that you do exactly? Why is it exceptional?

2.        What is your competitive advantage?

So you built a mouse-trap.  How is it better than other mouse-traps? How do you intend to overtake the current mouse-trap on the market right now?

3.        Define your market.

Who are you selling to? This basically asks you who your customers are, who they will be in the future, how big this pool of customers is, and whether or not this pool will grow in the future.  You will need to be able to elaborate on your answer.

This is list not exhaustive, there are many more questions regarding your marketing and sales strategy that need to be answered, preferably in less than a few sentences. 

In order to better position yourself to get funding, you need to take your feet and put them in the shoes of your audience.  Many entrepreneurs wind up deeply entrenched in the details of their business, they forget that the audience isn’t psychic, or willing to fill in the blanks themselves. Don’t make it hard for them to get these answers.  Investors generally are not willing to pull answers out of you; the onus is on you to give them what they want and need to hear, preferably quickly and in a straight forward manner. 

These questions are just a small tip of the basic questions that investors need answers to.  Consider taking the time to answer these types of questions as the better you know your own business, the easier it becomes to explain it to someone that you’d like as a funding source.  We can open the door for you, but you need to take the initiative to step through prepared and ready to take on the tough questions.

How To Get The Most Bang For Your Marketing Buck

Sunday, August 16th, 2009

Every business owner wants to use time-proven, effective marketing tactics that build strong brand awareness and increase its clientele.   Small business owners today may not necessarily have the tools to spend an insane amount of money on television advertising, radio spots, or other costly advertising avenues such as billboards emblazoned with state-of-the-art graphics.  Other advertising methods exist that are cost-effective and have the ability to get the company’s branding message across.   We have looked at some of the most efficient and least expensive advertising measures from websites such as www.BusinessKnowledgeSource.com for small business owners that we believe will fit in with your budget while helping to create a profitable business.  These include:  

  1. Postcard marketing
  2. E-mail blasts
  3. Social networking sites (i.e. Twitter or Facebook)
  4. Podcasting
  5. Creating a website 

It is no surprise that 163.3 million Americans use the Internet whether it is to find out new information, shop online, or learn about a business.  For this reason, it is crucial for start-up and small businesses to leverage the power of the Internet instead of focusing on traditional advertising maneuvers such as print media and television advertising.  

Postcard marketing may seem slightly outdated, but it is important to highlight the massive effect of postcards.  Postcards printed on 4” by 6” index cards are highly noticeable in the mail because they can be flipped over and read in a matter of seconds.  Immediately, the message is sent across to the end-user without them having to peruse through a pamphlet or packet that usually instills a lack of interest or frustration.  

E-mail blasts are excellent for small business owners to send out to their network of contacts.  Even better, they’re excellent for building a database on a website.  E-mail blasts should be kept simple, to-the-point, and underscore promotional offers to gain the reader’s attention.  Moreover, they can be sent out to multiple parties from the recipient, increasing word of mouth buzz.  

Social networking sites have become a marketing phenomenon that is helpful for businesses in spreading their brand, mission, and services and/or products in the form of a user-profile.  Also, sites such as www.Twitter.com and www.Facebook.com have changed the face of Internet marketing by establishing the online sphere as a word of mouth metropolis.  Now is the time to take advantage of social networking sites.  

Another helpful marketing suggestion is to create a simple podcast.  Not sure how or where to start?  Make sure your computer has a web cam.  If it doesn’t, these gadgets can be bought at inexpensive price at large computer and electronic retailers.  Introduce your business concept through the podcast that is less than 30 seconds.  Podcasts are an excellent marketing tool because they can be posted on a website, sent through e-mail, and posted on sites such as www.YouTube.com. According to www.Quantcast.com, www.YouTube.com averages 72.5 million users per month.  

With the implementation of these media, businesses are likely to see an increase in interest.  The next step would be to create an intuitive, user-friendly website that summarizes the concept of the business without too many graphics or distractions.  For example Ethos 360 (www.Ethos360.com) offers affordable branding solutions for entrepreneurs. Following these steps can help an entrepreneur bolster their brand and reach their selected demographic.

The Holy Trinity Of Business Mentoring And Coaching

Sunday, August 16th, 2009

Whenever I’m discussing my philosophies on the purpose of hiring a mentor service, I sometimes notice an elephant in the room that no one wants to address:  Just what the heck IS a mentor anyway?  Sometimes it slips my mind that there isn’t a clear definition of what these types of services are for in business.  My own personal definition of a mentor is pretty much the norm for the business world, but should probably be reviewed, regardless. 

I’ve always felt that a mentor is not there to buy, sell or negotiate. A mentor provides a service. In essence, mentoring is simply helping someone else play their cards right and become successful in their home business or other endeavor.  They’re not there to do anything for you, but rather listen and advise you based on their own experiences.  Give a man a fish and he’ll eat for a day.  Teach a man to fish, etc, etc. 

So that’s my definition of a mentor and it’s important to note that this brand of mentoring has been a business practice for awhile now.  Ask any person involved in a successful business and they’ll admit that using a mentor was a standard business practice for them at some point.

Something I’ve noticed that people don’t keep in mind about mentors is that benefit in this arrangement to them is the experience, not the monetary reward.  When you’re working in the capacity as a business mentoring advisor, you’re there to share what you’ve learned in the trade, but also to try to learn a few more nuggets along the way. After all, what good is information and experience if you don’t share it with someone who needs a mentor down the line?

There is a “holy trinity” to being a successful a mentor.  You’ve got to think in terms of a trainer, a financial expert, and a technical advisor if you want to help someone start their business. 

Personal Trainer

You’re there to motivate them and keep them focused on their goals for success.  They’re going to become discouraged and they’re going to need to be built up by someone that isn’t just placating them.  You’re there to keep them meeting their own personal best so that they can push through every failure and not be enamored with every minor success.

Financial Advisor

You’re there to rein them in when they may get a “pie-in-the-sky” financial scenario that isn’t feasible.  It’s extremely simple to think that the right office or a large staff of employees or a brand new delivery van with all of the trimmings will be the best tools for their business.  Maybe these items will be, but making sound financial decisions with an objective voice of reason works a lot better than going with your first gut instinct.  

Technical Advisor

You’re there to get them the tools to start and grow their business in the best possible fashion whether that’s incorporation documents or the best tools for search engine optimization.  You’ll find out that it’s not a matter of the client being ignorant, but uninformed about what’s available to them in terms of resources and options.  Being a helpful, knowledgeable, and quick with a recommendation should a need present itself will make you an asset. 

You’ll wear many hats in this type of job, but these are the three that matter most.

Why go through this all on your own?  Why make the same mistakes that have already been made by others?  Find an experienced person that knows the three aspects to successful mentoring. Find someone who can help you on the road to success by giving you the benefit of their experience. At Ethos 360 (www.Ethos360.com) your mentor’s hindsight becomes your foresight.