Click to verify BBB accreditation and to see a BBB report. >Want help to start or grow your business? Call 503-501-2444 for a free consultation.

Ethos 360 Free Investor Pitch Clinic and Loan Clinic- Portland Event

February 7th, 2010

Ethos 360 is pleased to announce its Free Investor Pitch Clinic and Loan Clinic Event to help Portland area entrepreneurs polish their pitch presentation skills along with getting their questions answered about applying for small business loans. The goal is to provide needed assistance to entrepreneurs to increase their chances of funding their businesses.

Sharpen your pitch for angel and VC investors. The event provides a safe and relaxed environment for entrepreneurs to practice, refine and test their “elevator pitch” to a group experienced in funding their businesses and others. Receive instruction on how to fine tune your pitch along with a thorough funding analysis. Receive professional feedback from Ethos 360 team members to help you get funded.

Participants seeking small business loans receive guidance regarding debt financing, the loan process, and how to package your business materials for loan submittal. Get your questions answered about locating lenders and building small business credit.

The event is free to attend, limited availability. Apply now to secure a spot. Email info@ethos360.com for an application, first come first serve.

The Ethos 360 Free Investor Pitch Clinic and Loan Clinic Event will take place between 1-4 pm on Saturday March 6th, 2010 at our offices located at 1001 SW 5th Avenue, Suite 1100, Portland, Oregon.

If you miss this one or it’s out of you area don’t worry it’s OK. Ethos 360 will be conducting Free Investor Clinics and Loan Clinics in major markets across the United States and Canada throughout the year.

Ethos 360 is committed to giving back to the small business community and fueling entrepreneurism.

Note: We do not sign NDAs so please do not ask. Investors aren’t going to sign them, the bank isn’t going to sign one and neither are we. Thanks!

Email Marketing: A Business Necessity That Isn’t As Troublesome As You Thought

February 4th, 2010

Sending email marketing materials is one of the most cost effective tools to keep your business in the minds of your clients and contacts. The pain comes when you think of: what will it look like? How will I design it? Who will actually see it in their inbox? How do I know if my efforts are reaching my audience? I wanted an automated system that could design and monitor the campaigns. Armed with a list of questions, I went on a hunt to find a program or a company that could help me out.

I found no shortage of options and companies that provide fantastic campaign tracking and monitoring, but Mad Mimi stood out for its easy interface that didn’t burden me with the retrospective wish that I had taken design courses in my college years. As “one of those people who can’t draw”, the simple layout and design features paired with the traditional marketing tools sold me. Or was it the cute picture of the founders of the company that are still managing operations?

The video below features Gary Levitt, CEO of Mad Mimi, describing his experiences building his business on the Ruby on Rails web framework. Enjoy!

How to Launch Your Start-Up While Keeping Your Day Job

January 27th, 2010

For most entrepreneurs, the ideal way of starting a small business would be to free yourself up from every other venture, problem, time consuming effort and obligation and throw yourself into starting a small business every waking moment. This isn’t an ideal world. Few of us can afford the luxury of setting everything else aside to devote all our time and efforts, as well as capital to starting a small business.

Some of us have the itch to become an entrepreneur but have to “keep our day jobs” while we give this starting a small business idea a go. It may well be, in fact, that starting a small business part-time is the most common entrepreneurial process.

Part of succeeding at starting a small business, if you have to do so part-time, is to know your schedule and your time limitations and choose a business concept that you enjoy, have some training or expertise in and can be accomplished around your work schedule. The other alternative is to change your work schedule either with your current employer or choose an alternative employer. Starting a small business takes effort and focus as well as time.

It may be that your current job is not only time consuming but also the type of work that requires a great deal of energy, a great deal of concentration, a very regimented schedule and perhaps the responsibility that tends to have you taking your work home with you either actually or mentally. This sort of work style doesn’t lend itself well to starting a small business part-time.

Let’s look at an example of a journalist who has a successful writing and editing business from her home office. When she decided she was interested in starting a small business she had been working for many years in newspaper management. Her executive responsibilities required 70 and 80 hour work weeks and even then she took work home.

After many years of this she began to think more and more about her dream of starting a small writing business. The calling became too strong to ignore. But how was she to even think of starting a small business when she had little time, energy or focus left in her busy work week? Besides, she had to work to keep the roof over her head.

What she did to determine if starting a small business was even possible, was to sit down and begin writing her business plan along with examining her budget, deciding where she could eliminate some non-essential expenses in her life, and what she absolutely had to have to live on. She then looked for, and found, a job that not only brought in enough money to live on but freed up a lot of her daytime work week hours as well as her mental focus. She took a customer service job in a call center.

Starting a small business was going to be possible with this job where it had not been with her newspaper career for a number of reasons. It required considerably less mental acumen, it didn’t require that she take her work home with her, it was easy, the hours were flexible (she worked 3 pm to midnight Thursday through Sunday) and the dress code was highly casual. She could work all day starting her small business and then don her jeans and go into the call center in the evening. Now she’s quit that call center job and her dream of starting a small business has been fulfilled. Her business is thriving and she works at it full time.

Launching a start-up requires adaptability and sacrifice but the potential rewards include a powerful sense of accomplishment, financial success and the freedom that comes with being your own boss. Succeeding as an entrepreneur is more than worth the hard work.

Ethos 360 Selected For BBB Commercials On FOX

January 21st, 2010

Ethos 360 is pleased and proud to announce the commercial spot it received through the Better Business Bureau’s Television Campaign, which was launched on Monday January 18th, 2010. The 30-second commercial aired on the FOX Network, highlighting BBB accredited businesses with perfect track record ratings. Since its commencement, Ethos 360 has strived to create positive change for local and nationwide businesses by offering entrepreneurs a suite of complimentary services including small business coaching, capital raising and business plan consulting services. The commercial has since been aired 18 times and is featured on our website here and here. Ethos 360 is fueling entrepreneurism!

11 Surefire Ways To Make Your Start-Up Fail

January 18th, 2010

I stumbled on this post by written by Jacek Grebski of F3FundIt and wanted to share it with our clients. Great stuff!

Here are just a few ways to completely and utterly dig your startup into the ground, as such read them, and do what you can to avoid them.

1. Have a poorly defined value proposition. Having a poorly defined value proposition will cause you headache after headache when looking at and presenting your business model. You have to know who you are targeting, what you’re offering and why they would want to use your product or service. Who is your customer?

2. Setting unrealistic objectives in your development and deployment pipeline. No matter what you think you will not underpin the world in a year, you will not have income of €20.000.000 in year one, and you will be greatly disappointed.

3. Focusing on the bottom line instead of on the service / product you offer your customers. Your customers are your lifeblood, if they are unhappy your bottom line will suffer, if they are happy, they’ll be repeat buyers, and even help market your product. Simple as that.

4. Involving yourself and your business in ethically questionable practices. Unsavory marketing practices, overly creative accounting are just some of the things that will in the end ruin your business, don’t do them.

5. Developing a product without adequately deploying resources to market it effectively. Sure, you may have a product that could cure cancer, end world hunger, and fly humans to the moon, but if no one knows about it, no one will use it. Market it, and market it effectively.

6. Going on a spending spree. Meaning, poor cash management. You may have €250.000 that you received in the form of F3 (Friends Family Fools) Capital and you think it’s great so you pay a premium for services that could otherwise be outsourced, delivered in a more cost effective way, and get everyone a brand new Mac Pro to write e-mails on. Not a good idea.

7. Launching too early or too late. Timing is everything, think about the market, the economy, the sector you’re in, where is it now, where will it be in 3 months, 6, a year or two. You don’t have to change the world today, and launching today may lead to failure.

8. Flying solo. Think you can do everything yourself? You can’t. Involve others. Even if you’ve decided to start alone, bring in friends, talk to your network, and see if people will help you out. You don’t have to give them an equity stake in the beginning see how you work together. If you work well, ask them if they’d like to come on board.

9. Forgetting about scalability. Good ideas scale well, multi-million ideas scale at their core. How big can your product realistically get? Who is your customer, and how can fast can you grow without compromising service.

10. Secrets are no fun. Talk, and share your idea with people you trust, friends, family, colleagues, these people are inevitable to the success of your business, you don’t know everything, and collaboration can more often than not fix problems before they arise.

11. Doubting your idea early on. Doubt is natural, you will have ups and downs, this is completely natural, but if you doubt your idea within the first month, or three of your start-up career. Chances are you’ll become disheartened quite early on and quit. Save yourself the trouble and thoroughly analyze your concept before taking the plunge.

A friendly message from the people at F3FundIt, and with that. Good Luck!

Original blog post written by Jacek Grebski and found here.

badidea