Local lifestyle publication, Portland Family Magazine, was nice enough to feature Ethos 360 owner and founder, Ellisa Brenneman, and her husband, Christian Brenneman, in an article about couples who work together. The link to the July 2010 online edition where the article appears can be found here- http://bit.ly/cdWNa2. Article was written by the super talented Brooke Strickland and the very flattering photos were taken by the wonderful (and professional) Leah Remillet. Pics below. We thank you for your support!
Ethos 360 In Portland Family Magazine- July Issue
July 22nd, 2010Information About Incorporating Online
July 15th, 2010This post is intended for those business persons that wish to incorporate online. In this article you will find information that the author feels is most important to keep in mind while incorporating your new business, including a short glossary of corporate terms, an overview of the incorporation process, and a couple warnings that one should be aware of.
Summarized glossary of terms:
Annual Report:
This is a report that lists the directors and officers of a corporation. It is required to be filed with the division of corporations every year so as to maintain the corporation’s “good standing” status. This Report may either be mailed or completed online.
Corporation:
A corporation is a legal business entity that is established for a company with perpetual duration. The corporation is allowed to borrow money and to enter into contracts that are separate and independent of its owners (stockholders). Owners receive profits and elect the directors who run the company through officers that conduct the day-to-day activities. Owners are protected by a “corporate veil” which prevents debts against the company from being held against the owners.
Good Standing:
This term describes a company that has performed certain required tasks, including: filing all necessary reports and documents, having a registered agent (a.k.a. resident agent) and being current in terms of all penalties and fees owed to the state.
Limited Liability Company (LLC):
An L.L.C. is a type of entity that is owned by members, operated by managers and run by an L.L.C. operating agreement. The LLC has the status of a Pass-Through Tax Entity and defaults to a partnership. It is especially suitable for holding investment assets like real estate.
Operating Agreement:
This is a partnership agreement that establishes the rules and regulations of an LLC (Limited Liability Company). The operating agreement is similar to the bylaws of a corporation, but also includes some provisions that are found in Shareholder Agreements.
Registered Agent:
This is the person designated to receive a company’s Series of Process on behalf of a company. The registered agent must be located and available at their provided address (in that state of business). A registered agent is required if a company is to remain in existence.
Overview of the incorporation process:
There are three basic steps to incorporating online:
1. Get the info. This is possible the greatest skill a business person can acquire – getting the information he or she needs. Using search engines such as Google or Yahoo is a great first step in this process, and can be further helped by combining that information with information obtained from reliable sources – government officials, registered agents (un-biased ones), and from others. Only after all of the information is obtained, is the next step possible.
2. Make the corporate decisions for the future – Once you have the information, you can decide what type of formation is best – an L.L.C., a corporation, a partnership, etc. You can also then pick the state that best suits your tax and other needs. If you don’t feel you can make all of these decisions yet, perhaps you should think about going back to step 1.
3. Make the corporate decisions for the present – Much like step 2, in step 3 you must make some decisions based on the information you gathered. Unlike the all-important step 2, however, step 3 involves picking the agent and package that are the best for your budget. Now here’s the key – the one that is best for your budget is not necessarily the cheapest package. In fact, it is usually one of the expensive packages. The reason for this is that many packages leave out some essential, and often required, pieces of the corporate puzzle which you will have to make up for later on. Instead of going through this hassle, pick the most complete package, which will undoubtedly turn out to be the cheapest for you overall.
Warnings:
There are two warnings (or you could say two pieces of advice) that you should be aware of before you venture out into the world of incorporation.
1. Never underestimate the power of Step 1 (above). Now matter how much it is stressed, the importance of step 1 (getting the info) will always be understated. You will never be taken advantage of or make the wrong decision if you are able to get all the information you need.
2. You are the best thing for your business. Only trust yourself – everyone else will be biased in one way or another. Only you truly know what you want in a package, in an agent, in the future, etc.
With all this information now stuffed into your cranium, I will close this post and bid you farewell. Good luck on your corporate journey.
10 Keys To Guaranteed Success In Negotiations
July 7th, 2010Negotiating is a skill that like warfare tactics must be honed. It is important to be mentally prepared to win. Do the ground work well before your reach the negotiating table and decide on the “path” you are going to take. Positivity will help as also a sense of confidence and self esteem. Set aside any doubts you may have and stride forward prepared to win at all costs.
The five cornerstones of successful negotiation skills are placing emphasis on common points; presenting clear arguments; being innovative and open to several options; focusing on the problem being dealt with; looking for a clear solution. The key is to be clear about your preferred outcome. However in the back of your mind you must be willing to compromise to some extent.
A good negotiator is an excellent communicator and understands how human beings think, feel, and function. You must be able to befriend the people seated on the other side of the negotiating table. You must know when to push hard, when to accept a compromise, and when to walk away. A negotiator is in many ways an artist he needs a great amount of creativity to steer the negotiations to a successful completion. A negotiator must keep in mind the 3Fs: fair, fast, and firm.
According to the gurus there are tactics to be used for negotiating:
1. Be focused on the problem or issue. Logical arguments are the key to smooth negotiations.
2. It is important to be firm yet polite when making a stand or presenting a point.
3. Clearly emphasize the advantages and disadvantages.
4. Be patient and let the process of negotiation take its course.
5. Put ego aside and concentrate on the matter at hand. It is finding an amiable solution that’s important not self worth or position.
6. Never threaten or manipulate the opposite party-it is completely unethical and unfair.
7. Aim for solutions that are interest based and not what individual desires or aims are. It is best to consider any situation as a whole rather than from a personal view point.
8. Avoid psychological traps and have the magnanimity to admit when you are wrong. Be open minded.
9. Don’t accept weak solutions and try and negotiate a plausible settlement. Temporary measures are not what you need. A permanent solution must be sought.
10. Value time, schedules, and deadlines. A good negotiator will not beat around the bush or adopt delay tactics or waste time talking about mundane matters. It is professional to immediately get down to the business at hand.
Most human beings are born negotiators. From the first breath a baby takes it makes all around him dance to his tunes. Most of us consciously or unconsciously do what we have to do to get our own way in life. And, if we look closely it is just mastering the art of negotiation.
Start-Up Competitions Give Companies Numerous Benefits
July 1st, 2010Companies are using startup competitions to get valuable rewards – even if they don’t win.
The Wall Street Journal says that corporations and nonprofits are now using startup contests to help give promising new companies a way to grow and expand.
These contests can cover any number of categories – from women-owned business to technology companies or even entrepreneurs under 40. While prize money is often the major lure for business owners, the paper says that even those who don’t win earn exposure and potentially helpful advice from judges – good news for small business owners who enter.
Most contests, the paper says, involve both a written application and an oral presentation. The written application gives entrepreneurs a chance to describe how their product sets them apart from the rest of the world, while the speech gives them a chance to give judges their pitch and show their enthusiasm.
“There’s a certain amount of theater involved,” says Jonathan Rosen, executive director of the entrepreneurship program at Boston University. “How well can you get people excited about whether this is an idea worth pursuing?”
Many companies have used contests in a different way – to get entrepreneurs to improve their existing products. Netflix recently offered a $1-million prize to anyone who could improve their movie prediction algorithm by 10 percent. The Huffington Post reports that the company later estimated all the work they received was worth more than ten times that amount.
Tips To Remember When Choosing The Best Franchise
June 24th, 2010When you decide to buy a franchise, you’re giving your business a major head start in so many ways. By trading on an established name, you slash your advertising costs. Because the franchisor wants you to succeed, you have access to everything that they’ve learned in years of doing business to help you choose your site, develop your staff, design your store – in fact, in every aspect of starting up your own business. A franchise business opportunity gives you your best shot at succeeding in owning your own business – if you choose the best franchise opportunity for you.
The start-up costs are part of the arguments against buying into a franchise business opportunity. Other cons include the monthly payments to the main franchisor of the business as well as marketing costs. If you want to use the corporate headquarters clever marketing campaigns, you have to pay for the privilege. Then there are the restrictions on suppliers and such. Usually the corporate headquarters of your franchise business opportunity has a network or pre-approved vendors, suppliers and contractors that you must use. There is also the contract that you have to sign with the corporate headquarters for the right to use the franchise name. It is very tough to break and could have you locked in for years.
How do you evaluate the various franchise opportunities that are out there to find the best fit for you? The first step is to know what you want to do. What resources and skills can you bring to your new business? What kind of business will you enjoy? Keep in mind that the best franchise opportunity is one that will offer you full support, including training in all the business skills that you’ll need to be successful. After all, your success adds to their value.
Once you know what you want to do, it’s time to get down to the serious work of choosing the best franchise opportunity for you. Here are some key points to consider:
1. Choose a product that you love.
Not just like, but love. It’s possible to sell something you don’t care about, but the more you believe in your product, the more successful you’ll be at selling it.
2. Research the industry.
Once you’ve chosen a product that you like, take a long, hard look at the industry of which it’s a part. Sit down and study the brochures and information from the franchisor. Are you interested enough in the business to put in the required time to succeed?
3. Talk to others who already own franchises.
Take a field trip to others who are already involved in the network. Most owners will be happy to talk to you about their business. Ask about their normal day, the obstacles they had to overcome, the parts that were easier than they thought. Ask if the business lives up to their expectation, and ask point-blank if they’d do it again.
4. Get the answers you need from the franchisor’s representative.
Once you’ve expressed an interest by submitting an application, feel free to call the franchise representative with your questions. He’ll be happy to give you the answers you need to make your decision about whether this is the best franchise opportunity for your investment.
5. Meet the franchisor face to face.
Get to know the person you’re going to do business with. They have their own interests at heart, of course, but how sincere are they about helping you make YOUR business a success? Is the training they offer sufficient? Do they respect you as a partner?
The answers to those questions will help you evaluate each business and find the best franchise opportunity for you.
Just make sure before taking the plunge with a promising small business franchise opportunity that you do your research. Make sure you have enough money, not only for investing in the new business, but also for living expenses while your build up your clientele.












